Schick Hydro 5 Consumer Insights

Who buys Schick Hydro 5? A Schick Hydro 5 consumer is generally lower income, Hispanic, and adolescent age. Schick Hydro 5 consumers are more likely to purchase Schick Hydro 5 during larger pantry stocking trips. Brands such as Oral-B, Olay, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

Schick Hydro 5 Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.49
% of Basket $ (median)
30.5%
Total Basket $ (median)
$44.27

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Schick Hydro 5 Consumer Demographics

demographic
index
Female
100
Male
100
<24
139
25-34
130
35-44
92
45-54
87
55-64
74
65+
46
African American
82
Asian
132
Caucasian
93
Hispanic
137
demographic
index
Has Kids
97
No Kids
107
- $20k
113
$20k-40k
115
$40k-60k
109
$60k-80k
96
$80k-100k
104
$100k-125k
84
$125k +
74
No College
105
College
103
Adv. Degree
81

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Schick Hydro 5 Basket Affinity & Size

brand
basket affinity
Oral-B 8.7x
Olay 8.1x
Neutrogena 7.2x
Febreze 6.8x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
250

Where is Schick Hydro 5 Purchased?

channels
index
Beauty
57
Club
73
Dollar
36
Drug
376
Food
18
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
TRESemme 1.5x
Marlboro Gold Pack 1.5x
Huggies 1.4x
International Delight 1.4x

How Did They Pay?

method
index
Cash
112
Credit
80
Debit
110
Food Stamps
37

When is Schick Hydro 5 Purchased?

day of week
Sun
17.4%
Mon
12.7%
Tue
12.2%
Wed
12.0%
Thu
10.8%
Fri
15.7%
Sat
19.3%
time of day
Morning
13.7%
Noon
17.0%
Afternoon
33.3%
Evening
27.7%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Schick Hydro 5 consumers purchase?

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Why do Schick Hydro 5 consumers try new brands?

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Where do Schick Hydro 5 consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Schick Hydro 5 Target Market

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Who actually buys Schick Hydro 5? Do these consumers match the intended target market of Schick Hydro 5?

Thought bubble

What motivates the target market to purchase Schick Hydro 5?

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What other target market should Schick Hydro 5 look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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