Schick ST2 Slim Twin Consumer Insights

Who buys Schick ST2 Slim Twin? Schick ST2 Slim Twin consumers are generally very low income, Hispanic, and young adult age. Schick ST2 Slim Twin consumers are more likely to purchase Schick ST2 Slim Twin during larger pantry stocking trips. Brands such as Oral-B, Secret, and General Mills Fiber One also tend to be purchased in the same trip. Sample consumer insights data below.

Schick ST2 Slim Twin Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.88
% of Basket $ (median)
16.8%
Total Basket $ (median)
$41.00

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Schick ST2 Slim Twin Consumer Demographics

demographic
index
Female
101
Male
92
<24
93
25-34
118
35-44
98
45-54
95
55-64
85
65+
31
African American
78
Asian
146
Caucasian
79
Hispanic
244
demographic
index
Has Kids
97
No Kids
107
- $20k
176
$20k-40k
104
$40k-60k
117
$60k-80k
95
$80k-100k
99
$100k-125k
67
$125k +
59
No College
102
College
106
Adv. Degree
68

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Schick ST2 Slim Twin Basket Affinity & Size

brand
basket affinity
Oral-B 13.4x
Secret 11.8x
General Mills Fiber One 8.6x
Weight Watchers Smart Ones 8.5x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
318

Where is Schick ST2 Slim Twin Purchased?

channels
index
Beauty
38
Drug
82
Food
28
Mass
186
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Gold Peak 1.7x
International Delight 1.6x
Arizona (Beverage) 1.5x

How Did They Pay?

method
index
Cash
126
Credit
70
Debit
103
Food Stamps
90

When is Schick ST2 Slim Twin Purchased?

day of week
Sun
18.0%
Mon
15.8%
Tue
14.6%
Wed
11.5%
Thu
11.1%
Fri
14.0%
Sat
15.0%
time of day
Morning
14.5%
Noon
16.2%
Afternoon
35.2%
Evening
25.9%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Schick ST2 Slim Twin consumers purchase?

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Why do Schick ST2 Slim Twin consumers try new brands?

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Where do Schick ST2 Slim Twin consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Schick ST2 Slim Twin Target Market

Arrow and target

Who actually buys Schick ST2 Slim Twin? Do these consumers match the intended target market of Schick ST2 Slim Twin?

Thought bubble

What motivates the target market to purchase Schick ST2 Slim Twin?

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What other target market should Schick ST2 Slim Twin look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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