Schickhaus Consumer Insights

Who buys Schickhaus? A Schickhaus consumer is generally higher income, Caucasian, and senior age. Schickhaus consumers are more likely to purchase Schickhaus during larger pantry stocking trips. Brands such as Perdue, Entenmann's, and Maxwell House also tend to be purchased in the same trip. Sample consumer insights data below.

Schickhaus Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.18
% of Basket $ (median)
3.1%
Total Basket $ (median)
$70.24

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Schickhaus Consumer Demographics

demographic
index
Female
100
Male
99
<24
75
25-34
41
35-44
87
45-54
134
55-64
221
65+
284
African American
31
Asian
31
Caucasian
118
Hispanic
44
demographic
index
Has Kids
95
No Kids
111
- $20k
39
$20k-40k
90
$40k-60k
68
$60k-80k
109
$80k-100k
84
$100k-125k
197
$125k +
114
No College
117
College
97
Adv. Degree
97

Understand Schickhaus Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Schickhaus Basket Affinity & Size

brand
basket affinity
Perdue 17.6x
Entenmann's 15.2x
Maxwell House 15.1x
Scott 14.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
118
Pantry Stocking (21+ Items)
502

Where is Schickhaus Purchased?

channels
index
Food
296
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 3.2x
Perdue 3.2x
Utz 2.8x
Smart Balance 2.4x

How Did They Pay?

method
index
Cash
127
Credit
82
Debit
99
Food Stamps
35

When is Schickhaus Purchased?

day of week
Sun
23.5%
Mon
15.3%
Tue
11.0%
Wed
10.8%
Thu
8.7%
Fri
13.3%
Sat
17.4%
time of day
Morning
21.0%
Noon
22.6%
Afternoon
31.2%
Evening
22.2%
Late
3.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Schickhaus consumers purchase?

check mark

Why do Schickhaus consumers try new brands?

check mark

Where do Schickhaus consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Schickhaus Target Market

Arrow and target

Who actually buys Schickhaus? Do these consumers match the intended target market of Schickhaus?

Thought bubble

What motivates the target market to purchase Schickhaus?

magnifying glass

What other target market should Schickhaus look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us