Schiff Vitamins Consumer Insights

Who buys Schiff Vitamins?

A Schiff Vitamins consumer is generally very high income, Asian, and senior age. Schiff Vitamins consumers are more likely to purchase Schiff Vitamins during larger pantry stocking trips. Brands such as Dixie, Cascade, and Swiffer also tend to be purchased in the same trip. Sample consumer insights data below.

Schiff Vitamins Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$22.79
% of Basket $ (median)
19.1%
Total Basket $ (median)
$119.38

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Schiff Vitamins Consumer Demographics

demographic
index
Female
99
Male
113
<24
75
25-34
66
35-44
85
45-54
114
55-64
190
65+
314
African American
38
Asian
371
Caucasian
81
Hispanic
72
demographic
index
Has Kids
78
No Kids
150
- $20k
82
$20k-40k
79
$40k-60k
101
$60k-80k
93
$80k-100k
105
$100k-125k
120
$125k +
125
No College
87
College
95
Adv. Degree
138

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Schiff Vitamins Basket Affinity & Size

brand
basket affinity
Dixie 10.1x
Cascade 7.8x
Swiffer 7.7x
Lysol 7.5x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
209
Pantry Stocking (21+ Items)
216

Where is Schiff Vitamins Purchased?

channels
index
Beauty
7
Club
683
Drug
88
Food
18
Mass
38
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.4x
Neutrogena 1.4x
Oroweat 1.4x
Purina Friskies 1.4x

How Did They Pay?

method
index
Cash
60
Credit
152
Debit
85
Food Stamps
16

When is Schiff Vitamins Purchased?

day of week
Sun
17.0%
Mon
12.4%
Tue
12.0%
Wed
11.5%
Thu
13.4%
Fri
16.0%
Sat
17.6%
time of day
Morning
12.5%
Noon
23.5%
Afternoon
40.1%
Evening
22.2%
Late
1.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Schiff Vitamins consumers purchase?

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Why do Schiff Vitamins consumers try new brands?

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Where do Schiff Vitamins consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Schiff Vitamins Target Market

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Who actually buys Schiff Vitamins? Do these consumers match the intended target market of Schiff Vitamins?

Thought bubble

What motivates the target market to purchase Schiff Vitamins?

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What other target market should Schiff Vitamins look at?

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Which other brands have a similar target market?

About Our Schiff Vitamins Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.