Schmidt's Consumer Insights

Who buys Schmidt's?

A Schmidt's consumer is generally slightly higher income, African American, and upper middle age. Schmidt's consumers are more likely to purchase Schmidt's during larger pantry stocking trips. Brands such as Utz, Sunny Meadow, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Schmidt's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.38
% of Basket $ (median)
4.2%
Total Basket $ (median)
$57.30

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Schmidt's Consumer Demographics

demographic
index
Female
100
Male
98
<24
74
25-34
89
35-44
103
45-54
121
55-64
90
65+
68
African American
186
Asian
61
Caucasian
107
Hispanic
50
demographic
index
Has Kids
110
No Kids
77
- $20k
89
$20k-40k
79
$40k-60k
84
$60k-80k
99
$80k-100k
133
$100k-125k
115
$125k +
112
No College
116
College
93
Adv. Degree
116

Understand Schmidt's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Schmidt's Basket Affinity & Size

brand
basket affinity
Utz 10.6x
Sunny Meadow 8.0x
Perdue 7.1x
Ball Park 5.7x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
413

Where is Schmidt's Purchased?

channels
index
Club
12
Dollar
37
Drug
1
Food
116
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 3.2x
Perdue 2.7x
Smart Balance 2.5x
Entenmann's 2.3x

How Did They Pay?

method
index
Cash
134
Credit
102
Debit
76
Food Stamps
159

When is Schmidt's Purchased?

day of week
Sun
21.3%
Mon
12.6%
Tue
11.1%
Wed
11.1%
Thu
11.8%
Fri
13.5%
Sat
18.6%
time of day
Morning
16.5%
Noon
15.5%
Afternoon
34.5%
Evening
27.4%
Late
6.0%

Get More Schmidt's Data

Contact us for the latest Schmidt's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Schmidt's consumers switch to?

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Why do consumers stop buying Schmidt's products?

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Which retailers do Schmidt's shoppers prefer to shop at?

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What motivates consumers to try Schmidt's products?

Research the Schmidt's Target Market

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Who actually buys Schmidt's? Do these consumers match the intended target market of Schmidt's?

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What motivates the target market to buy Schmidt's?

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What other target market should Schmidt's look at?

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Which other brands have a similar target market?

About Our Schmidt's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.