Schwarzkopf Essence Ultime Consumer Insights

Who buys Schwarzkopf Essence Ultime? Schwarzkopf Essence Ultime consumers are generally slightly higher income, Caucasian, and older age. Schwarzkopf Essence Ultime consumers are more likely to purchase Schwarzkopf Essence Ultime during larger pantry stocking trips. Brands such as Softsoap, French's, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Schwarzkopf Essence Ultime Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.97
% of Basket $ (median)
12.5%
Total Basket $ (median)
$55.64

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  • Recent demographic data

Schwarzkopf Essence Ultime Consumer Demographics

demographic
index
Female
102
Male
83
<24
81
25-34
99
35-44
95
45-54
105
55-64
142
65+
38
African American
47
Asian
73
Caucasian
107
Hispanic
59
demographic
index
Has Kids
93
No Kids
116
- $20k
100
$20k-40k
108
$40k-60k
98
$60k-80k
102
$80k-100k
130
$100k-125k
99
$125k +
57
No College
131
College
99
Adv. Degree
68

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Schwarzkopf Essence Ultime Basket Affinity & Size

brand
basket affinity
Softsoap 19.5x
French's 9.1x
Secret 9.0x
Hefty 8.5x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
357

Where is Schwarzkopf Essence Ultime Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.7x
Totino's Party Pizza 1.7x
Oroweat 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
90
Credit
92
Debit
121
Food Stamps
53

When is Schwarzkopf Essence Ultime Purchased?

day of week
Sun
12.8%
Mon
13.4%
Tue
12.8%
Wed
12.2%
Thu
16.5%
Fri
17.4%
Sat
14.8%
time of day
Morning
14.6%
Noon
17.9%
Afternoon
33.5%
Evening
26.2%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Schwarzkopf Essence Ultime consumers purchase?

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Why do Schwarzkopf Essence Ultime consumers try new brands?

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Where do Schwarzkopf Essence Ultime consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Schwarzkopf Essence Ultime Target Market

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Who actually buys Schwarzkopf Essence Ultime? Do these consumers match the intended target market of Schwarzkopf Essence Ultime?

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What motivates the target market to purchase Schwarzkopf Essence Ultime?

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What other target market should Schwarzkopf Essence Ultime look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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