Schwebels Consumer Insights

Who buys Schwebels? A Schwebels consumer is generally median income, Caucasian, and lower middle age. Schwebels consumers are more likely to purchase Schwebels during larger pantry stocking trips. Brands such as Farmers Market, YoCrunch, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Schwebels Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.19
% of Basket $ (median)
3.4%
Total Basket $ (median)
$64.58

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Schwebels Consumer Demographics

demographic
index
Female
103
Male
69
<24
81
25-34
91
35-44
113
45-54
101
55-64
71
65+
91
African American
67
Asian
37
Caucasian
121
Hispanic
11
demographic
index
Has Kids
104
No Kids
90
- $20k
104
$20k-40k
100
$40k-60k
98
$60k-80k
133
$80k-100k
107
$100k-125k
83
$125k +
60
No College
121
College
94
Adv. Degree
102

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Schwebels Basket Affinity & Size

brand
basket affinity
Farmers Market 5.1x
YoCrunch 5.0x
Totino's Pizza Rolls 5.0x
Birds Eye 4.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
440

Where is Schwebels Purchased?

channels
index
Club
176
Dollar
42
Drug
25
Food
82
Gas & Convenience
18
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Maxwell House 1.7x
Domino 1.7x
Birds Eye 1.6x

How Did They Pay?

method
index
Cash
90
Credit
124
Debit
83
Food Stamps
118

When is Schwebels Purchased?

day of week
Sun
20.3%
Mon
13.0%
Tue
11.6%
Wed
12.1%
Thu
10.6%
Fri
15.8%
Sat
16.6%
time of day
Morning
13.8%
Noon
17.1%
Afternoon
37.5%
Evening
25.9%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Schwebels consumers purchase?

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Why do Schwebels consumers try new brands?

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Where do Schwebels consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Schwebels Target Market

Arrow and target

Who actually buys Schwebels? Do these consumers match the intended target market of Schwebels?

Thought bubble

What motivates the target market to purchase Schwebels?

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What other target market should Schwebels look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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