Schweppes Consumer Insights

Who buys Schweppes?

A Schweppes consumer is generally very high income, African American, and senior age. Schweppes consumers are more likely to purchase Schweppes during larger pantry stocking trips. Brands such as Pepsi, Diet Pepsi, and Goya also tend to be purchased in the same trip. See sample consumer insights data below.

Schweppes Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.19
% of Basket $ (median)
5.6%
Total Basket $ (median)
$39.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Schweppes Consumer Demographics

demographic
index
Female
98
Male
119
<24
109
25-34
91
35-44
90
45-54
115
55-64
118
65+
170
African American
159
Asian
81
Caucasian
101
Hispanic
81
demographic
index
Has Kids
90
No Kids
122
- $20k
111
$20k-40k
101
$40k-60k
86
$60k-80k
95
$80k-100k
93
$100k-125k
111
$125k +
117
No College
99
College
98
Adv. Degree
109

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Schweppes Basket Affinity & Size

brand
basket affinity
Pepsi 6.4x
Diet Pepsi 5.9x
Goya 5.7x
Perdue 5.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
351

Where is Schweppes Purchased?

channels
index
Beauty
2
Club
1
Dollar
20
Drug
93
Food
190
Gas & Convenience
115
Mass
60
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.9x
Canada Dry 1.7x
Perdue 1.7x
Smart Balance 1.7x

How Did They Pay?

method
index
Cash
143
Credit
94
Debit
84
Food Stamps
110

When is Schweppes Purchased?

day of week
Sun
16.6%
Mon
12.2%
Tue
12.2%
Wed
12.1%
Thu
12.8%
Fri
15.3%
Sat
18.8%
time of day
Morning
13.9%
Noon
16.2%
Afternoon
35.8%
Evening
28.0%
Late
6.1%

About Our Schweppes Consumer Insights

How do we know who buys Schweppes? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Schweppes consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.