Schweppes Consumer Insights

Who buys Schweppes?

A Schweppes consumer is generally very high income, African American, and senior age. Schweppes consumers are more likely to purchase Schweppes during larger pantry stocking trips. Brands such as Pepsi, Diet Pepsi, and Goya also tend to be purchased in the same trip. Sample consumer insights data below.

Schweppes Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.19
% of Basket $ (median)
5.6%
Total Basket $ (median)
$39.21

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Schweppes Consumer Demographics

demographic
index
Female
98
Male
119
<24
109
25-34
91
35-44
90
45-54
115
55-64
118
65+
170
African American
159
Asian
81
Caucasian
101
Hispanic
81
demographic
index
Has Kids
90
No Kids
122
- $20k
111
$20k-40k
101
$40k-60k
86
$60k-80k
95
$80k-100k
93
$100k-125k
111
$125k +
117
No College
99
College
98
Adv. Degree
109

Understand Schweppes Consumer Behavior

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Schweppes Basket Affinity & Size

brand
basket affinity
Pepsi 6.4x
Diet Pepsi 5.9x
Goya 5.7x
Perdue 5.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
351

Where is Schweppes Purchased?

channels
index
Beauty
2
Club
1
Dollar
20
Drug
93
Food
190
Gas & Convenience
115
Mass
60
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.9x
Canada Dry 1.7x
Perdue 1.7x
Smart Balance 1.7x

How Did They Pay?

method
index
Cash
143
Credit
94
Debit
84
Food Stamps
110

When is Schweppes Purchased?

day of week
Sun
16.6%
Mon
12.2%
Tue
12.2%
Wed
12.1%
Thu
12.8%
Fri
15.3%
Sat
18.8%
time of day
Morning
13.9%
Noon
16.2%
Afternoon
35.8%
Evening
28.0%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Schweppes consumers purchase?

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Why do Schweppes consumers try new brands?

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Where do Schweppes consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Schweppes Target Market

Arrow and target

Who actually buys Schweppes? Do these consumers match the intended target market of Schweppes?

Thought bubble

What motivates the target market to purchase Schweppes?

magnifying glass

What other target market should Schweppes look at?

venn diagram

Which other brands have a similar target market?

About Our Schweppes Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.