Scoop Away Consumer Insights

Who buys Scoop Away?

A Scoop Away consumer is generally higher income, Caucasian, and older age. Scoop Away consumers are more likely to purchase Scoop Away during larger pantry stocking trips. Brands such as Purina Friskies, Dixie, and Cascade also tend to be purchased in the same trip. Sample consumer insights data below.

Scoop Away Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.89
% of Basket $ (median)
15.0%
Total Basket $ (median)
$79.46

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Scoop Away Consumer Demographics

demographic
index
Female
98
Male
119
<24
80
25-34
76
35-44
97
45-54
121
55-64
148
65+
109
African American
29
Asian
49
Caucasian
112
Hispanic
71
demographic
index
Has Kids
85
No Kids
134
- $20k
100
$20k-40k
99
$40k-60k
103
$60k-80k
98
$80k-100k
90
$100k-125k
121
$125k +
91
No College
104
College
100
Adv. Degree
97

Understand Scoop Away Consumer Behavior

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Scoop Away Basket Affinity & Size

brand
basket affinity
Purina Friskies 12.4x
Dixie 5.6x
Cascade 5.5x
Gain 5.4x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
285

Where is Scoop Away Purchased?

channels
index
Club
359
Dollar
227
Drug
2
Food
47
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.4x
Yoplait Light 1.4x
Gold Peak 1.4x
Smart Balance 1.4x

How Did They Pay?

method
index
Cash
72
Credit
98
Debit
124
Food Stamps
44

When is Scoop Away Purchased?

day of week
Sun
16.8%
Mon
12.5%
Tue
11.5%
Wed
10.9%
Thu
12.5%
Fri
16.5%
Sat
19.4%
time of day
Morning
13.4%
Noon
18.9%
Afternoon
37.3%
Evening
26.0%
Late
4.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Scoop Away consumers purchase?

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Why do Scoop Away consumers try new brands?

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Where do Scoop Away consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Scoop Away Target Market

Arrow and target

Who actually buys Scoop Away? Do these consumers match the intended target market of Scoop Away?

Thought bubble

What motivates the target market to purchase Scoop Away?

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What other target market should Scoop Away look at?

venn diagram

Which other brands have a similar target market?

About Our Scoop Away Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.