Scoop Away Consumer Insights

Who buys Scoop Away?

A Scoop Away consumer is generally higher income, Caucasian, and older age. Scoop Away consumers are more likely to purchase Scoop Away during larger pantry stocking trips. Brands such as Purina Friskies, Dixie, and Cascade also tend to be purchased in the same trip. See sample consumer insights data below.

Scoop Away Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$11.89
% of Basket $ (median)
15.0%
Total Basket $ (median)
$79.46

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Scoop Away Consumer Demographics

demographic
index
Female
98
Male
119
<24
80
25-34
76
35-44
97
45-54
121
55-64
148
65+
109
African American
29
Asian
49
Caucasian
112
Hispanic
71
demographic
index
Has Kids
85
No Kids
134
- $20k
100
$20k-40k
99
$40k-60k
103
$60k-80k
98
$80k-100k
90
$100k-125k
121
$125k +
91
No College
104
College
100
Adv. Degree
97

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Scoop Away Basket Affinity & Size

brand
basket affinity
Purina Friskies 12.4x
Dixie 5.6x
Cascade 5.5x
Gain 5.4x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
285

Where is Scoop Away Purchased?

channels
index
Club
359
Dollar
227
Drug
2
Food
47
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.4x
Yoplait Light 1.4x
Gold Peak 1.4x
Smart Balance 1.4x

How Did They Pay?

method
index
Cash
72
Credit
98
Debit
124
Food Stamps
44

When is Scoop Away Purchased?

day of week
Sun
16.8%
Mon
12.5%
Tue
11.5%
Wed
10.9%
Thu
12.5%
Fri
16.5%
Sat
19.4%
time of day
Morning
13.4%
Noon
18.9%
Afternoon
37.3%
Evening
26.0%
Late
4.3%

Get More Scoop Away Data

Contact us for the latest Scoop Away consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Scoop Away consumers switch to?

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Why do consumers stop buying Scoop Away products?

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Which retailers do Scoop Away shoppers prefer to shop at?

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What motivates consumers to try Scoop Away products?

Research the Scoop Away Target Market

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Who actually buys Scoop Away? Do these consumers match the intended target market of Scoop Away?

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What motivates the target market to buy Scoop Away?

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What other target market should Scoop Away look at?

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Which other brands have a similar target market?

About Our Scoop Away Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.