Scope Consumer Insights

Who buys Scope?

A Scope consumer is generally very low income, African American, and adolescent age. Scope consumers are more likely to purchase Scope during larger pantry stocking trips. Brands such as Crest, TRESemme, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Scope Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.94
% of Basket $ (median)
9.8%
Total Basket $ (median)
$40.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Scope Consumer Demographics

demographic
index
Female
101
Male
91
<24
131
25-34
111
35-44
93
45-54
92
55-64
108
65+
104
African American
199
Asian
149
Caucasian
85
Hispanic
139
demographic
index
Has Kids
93
No Kids
115
- $20k
131
$20k-40k
122
$40k-60k
98
$60k-80k
101
$80k-100k
91
$100k-125k
83
$125k +
78
No College
116
College
99
Adv. Degree
85

Understand Scope Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Scope Basket Affinity & Size

brand
basket affinity
Crest 13.4x
TRESemme 10.8x
Oral-B 10.5x
Olay 10.2x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
272

Where is Scope Purchased?

channels
index
Beauty
31
Club
29
Dollar
129
Drug
483
Food
67
Gas & Convenience
2
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.4x
Listerine 1.4x
Angel Soft 1.4x
Wrigley's Extra 1.4x

How Did They Pay?

method
index
Cash
150
Credit
88
Debit
94
Food Stamps
37

When is Scope Purchased?

day of week
Sun
19.7%
Mon
13.3%
Tue
13.2%
Wed
11.8%
Thu
11.1%
Fri
13.5%
Sat
17.2%
time of day
Morning
18.0%
Noon
15.9%
Afternoon
32.3%
Evening
26.0%
Late
7.8%

About Our Scope Consumer Insights

How do we know who buys Scope? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Scope consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.