Scope Consumer Insights

Who buys Scope?

A Scope consumer is generally very low income, African American, and adolescent age. Scope consumers are more likely to purchase Scope during larger pantry stocking trips. Brands such as Crest, TRESemme, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Scope Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.94
% of Basket $ (median)
9.8%
Total Basket $ (median)
$40.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Scope Consumer Demographics

demographic
index
Female
101
Male
91
<24
131
25-34
111
35-44
93
45-54
92
55-64
108
65+
104
African American
199
Asian
149
Caucasian
85
Hispanic
139
demographic
index
Has Kids
93
No Kids
115
- $20k
131
$20k-40k
122
$40k-60k
98
$60k-80k
101
$80k-100k
91
$100k-125k
83
$125k +
78
No College
116
College
99
Adv. Degree
85

Understand Scope Consumer Behavior

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Scope Basket Affinity & Size

brand
basket affinity
Crest 13.4x
TRESemme 10.8x
Oral-B 10.5x
Olay 10.2x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
272

Where is Scope Purchased?

channels
index
Beauty
31
Club
29
Dollar
129
Drug
483
Food
67
Gas & Convenience
2
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.4x
Listerine 1.4x
Angel Soft 1.4x
Wrigley's Extra 1.4x

How Did They Pay?

method
index
Cash
150
Credit
88
Debit
94
Food Stamps
37

When is Scope Purchased?

day of week
Sun
19.7%
Mon
13.3%
Tue
13.2%
Wed
11.8%
Thu
11.1%
Fri
13.5%
Sat
17.2%
time of day
Morning
18.0%
Noon
15.9%
Afternoon
32.3%
Evening
26.0%
Late
7.8%

Get More Scope Data

Contact us for the latest Scope consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Scope consumers switch to?

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Why do consumers stop buying Scope products?

Store front

Which retailers do Scope shoppers prefer to shop at?

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What motivates consumers to try Scope products?

Research the Scope Target Market

Arrow and target

Who actually buys Scope? Do these consumers match the intended target market of Scope?

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What motivates the target market to buy Scope?

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What other target market should Scope look at?

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Which other brands have a similar target market?

About Our Scope Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.