Scope Consumer Insights

Who buys Scope? A Scope consumer is generally very low income, African American, and adolescent age. Scope consumers are more likely to purchase Scope during larger pantry stocking trips. Brands such as Crest, TRESemme, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Scope Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.94
% of Basket $ (median)
9.8%
Total Basket $ (median)
$40.28

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Scope Consumer Demographics

demographic
index
Female
101
Male
91
<24
131
25-34
111
35-44
93
45-54
92
55-64
108
65+
104
African American
199
Asian
149
Caucasian
85
Hispanic
139
demographic
index
Has Kids
93
No Kids
115
- $20k
131
$20k-40k
122
$40k-60k
98
$60k-80k
101
$80k-100k
91
$100k-125k
83
$125k +
78
No College
116
College
99
Adv. Degree
85

Understand Scope Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Scope Basket Affinity & Size

brand
basket affinity
Crest 13.4x
TRESemme 10.8x
Oral-B 10.5x
Olay 10.2x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
272

Where is Scope Purchased?

channels
index
Beauty
31
Club
29
Dollar
129
Drug
483
Food
67
Gas & Convenience
2
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.4x
Listerine 1.4x
Angel Soft 1.4x
Wrigley's Extra 1.4x

How Did They Pay?

method
index
Cash
150
Credit
88
Debit
94
Food Stamps
37

When is Scope Purchased?

day of week
Sun
19.7%
Mon
13.3%
Tue
13.2%
Wed
11.8%
Thu
11.1%
Fri
13.5%
Sat
17.2%
time of day
Morning
18.0%
Noon
15.9%
Afternoon
32.3%
Evening
26.0%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Scope consumers purchase?

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Why do Scope consumers try new brands?

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Where do Scope consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Scope Target Market

Arrow and target

Who actually buys Scope? Do these consumers match the intended target market of Scope?

Thought bubble

What motivates the target market to purchase Scope?

magnifying glass

What other target market should Scope look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us