Scotch Consumer Insights

Who buys Scotch?

A Scotch consumer is generally very high income, Asian, and senior age. Scotch consumers are more likely to purchase Scotch during larger pantry stocking trips. Brands such as Crayola, Archer Farms, and Kleenex also tend to be purchased in the same trip. See sample consumer insights data below.

Scotch Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
8.0%
Total Basket $ (median)
$37.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Scotch Consumer Demographics

demographic
index
Female
99
Male
107
<24
94
25-34
99
35-44
101
45-54
97
55-64
102
65+
117
African American
64
Asian
113
Caucasian
103
Hispanic
79
demographic
index
Has Kids
97
No Kids
106
- $20k
79
$20k-40k
85
$40k-60k
98
$60k-80k
96
$80k-100k
102
$100k-125k
119
$125k +
123
No College
76
College
101
Adv. Degree
121

Understand Scotch Consumer Behavior

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Scotch Basket Affinity & Size

brand
basket affinity
Crayola 10.9x
Archer Farms 5.9x
Kleenex 4.8x
Ziploc 4.8x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
256

Where is Scotch Purchased?

channels
index
Beauty
1
Club
208
Dollar
254
Drug
103
Food
27
Gas & Convenience
8
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Crayola 1.2x
Nabisco Triscuit 1.2x
Snyders Of Hanover 1.2x
Neutrogena 1.2x

How Did They Pay?

method
index
Cash
83
Credit
118
Debit
103
Food Stamps
22

When is Scotch Purchased?

day of week
Sun
14.4%
Mon
13.5%
Tue
13.8%
Wed
13.4%
Thu
13.2%
Fri
15.5%
Sat
16.3%
time of day
Morning
16.4%
Noon
19.7%
Afternoon
35.7%
Evening
22.9%
Late
5.3%

Get More Scotch Data

Contact us for the latest Scotch consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Scotch consumers switch to?

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Why do consumers stop buying Scotch products?

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Which retailers do Scotch shoppers prefer to shop at?

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What motivates consumers to try Scotch products?

Research the Scotch Target Market

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Who actually buys Scotch? Do these consumers match the intended target market of Scotch?

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What motivates the target market to buy Scotch?

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What other target market should Scotch look at?

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Which other brands have a similar target market?

About Our Scotch Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.