Scotch Consumer Insights

Who buys Scotch?

A Scotch consumer is generally very high income, Asian, and senior age. Scotch consumers are more likely to purchase Scotch during larger pantry stocking trips. Brands such as Crayola, Archer Farms, and Kleenex also tend to be purchased in the same trip. Sample consumer insights data below.

Scotch Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
8.0%
Total Basket $ (median)
$37.39

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Scotch Consumer Demographics

demographic
index
Female
99
Male
107
<24
94
25-34
99
35-44
101
45-54
97
55-64
102
65+
117
African American
64
Asian
113
Caucasian
103
Hispanic
79
demographic
index
Has Kids
97
No Kids
106
- $20k
79
$20k-40k
85
$40k-60k
98
$60k-80k
96
$80k-100k
102
$100k-125k
119
$125k +
123
No College
76
College
101
Adv. Degree
121

Understand Scotch Consumer Behavior

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Scotch Basket Affinity & Size

brand
basket affinity
Crayola 10.9x
Archer Farms 5.9x
Kleenex 4.8x
Ziploc 4.8x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
256

Where is Scotch Purchased?

channels
index
Beauty
1
Club
208
Dollar
254
Drug
103
Food
27
Gas & Convenience
8
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Crayola 1.2x
Nabisco Triscuit 1.2x
Snyders Of Hanover 1.2x
Neutrogena 1.2x

How Did They Pay?

method
index
Cash
83
Credit
118
Debit
103
Food Stamps
22

When is Scotch Purchased?

day of week
Sun
14.4%
Mon
13.5%
Tue
13.8%
Wed
13.4%
Thu
13.2%
Fri
15.5%
Sat
16.3%
time of day
Morning
16.4%
Noon
19.7%
Afternoon
35.7%
Evening
22.9%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Scotch consumers purchase?

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Why do Scotch consumers try new brands?

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Where do Scotch consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Scotch Target Market

Arrow and target

Who actually buys Scotch? Do these consumers match the intended target market of Scotch?

Thought bubble

What motivates the target market to purchase Scotch?

magnifying glass

What other target market should Scotch look at?

venn diagram

Which other brands have a similar target market?

About Our Scotch Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.