Scotch-Brite Consumer Insights

Who buys Scotch-Brite?

A Scotch-Brite consumer is generally very low income, Asian, and adolescent age. Scotch-Brite consumers are more likely to purchase Scotch-Brite during larger pantry stocking trips. Brands such as Dawn, Swiffer, and Cascade also tend to be purchased in the same trip. Sample consumer insights data below.

Scotch-Brite Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.0%
Total Basket $ (median)
$60.29

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Scotch-Brite Consumer Demographics

demographic
index
Female
98
Male
117
<24
144
25-34
111
35-44
94
45-54
94
55-64
92
65+
98
African American
74
Asian
142
Caucasian
94
Hispanic
123
demographic
index
Has Kids
94
No Kids
114
- $20k
106
$20k-40k
106
$40k-60k
101
$60k-80k
97
$80k-100k
100
$100k-125k
96
$125k +
94
No College
96
College
101
Adv. Degree
98

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Scotch-Brite Basket Affinity & Size

brand
basket affinity
Dawn 7.3x
Swiffer 7.0x
Cascade 7.0x
Clorox 6.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
394

Where is Scotch-Brite Purchased?

channels
index
Beauty
6
Club
178
Dollar
219
Drug
53
Food
44
Gas & Convenience
1
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Charmin 1.2x
Clorox 1.2x
Bertolli 1.2x
Taylor Farms 1.2x

How Did They Pay?

method
index
Cash
92
Credit
103
Debit
108
Food Stamps
56

When is Scotch-Brite Purchased?

day of week
Sun
18.5%
Mon
12.5%
Tue
11.8%
Wed
11.6%
Thu
11.6%
Fri
14.8%
Sat
19.0%
time of day
Morning
14.9%
Noon
18.5%
Afternoon
36.0%
Evening
24.5%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Scotch-Brite consumers purchase?

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Why do Scotch-Brite consumers try new brands?

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Where do Scotch-Brite consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Scotch-Brite Target Market

Arrow and target

Who actually buys Scotch-Brite? Do these consumers match the intended target market of Scotch-Brite?

Thought bubble

What motivates the target market to purchase Scotch-Brite?

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What other target market should Scotch-Brite look at?

venn diagram

Which other brands have a similar target market?

About Our Scotch-Brite Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.