Scotch-Brite Consumer Insights

Who buys Scotch-Brite?

A Scotch-Brite consumer is generally very low income, Asian, and adolescent age. Scotch-Brite consumers are more likely to purchase Scotch-Brite during larger pantry stocking trips. Brands such as Dawn, Swiffer, and Cascade also tend to be purchased in the same trip. See sample consumer insights data below.

Scotch-Brite Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.0%
Total Basket $ (median)
$60.29

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Scotch-Brite Consumer Demographics

demographic
index
Female
98
Male
117
<24
144
25-34
111
35-44
94
45-54
94
55-64
92
65+
98
African American
74
Asian
142
Caucasian
94
Hispanic
123
demographic
index
Has Kids
94
No Kids
114
- $20k
106
$20k-40k
106
$40k-60k
101
$60k-80k
97
$80k-100k
100
$100k-125k
96
$125k +
94
No College
96
College
101
Adv. Degree
98

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Scotch-Brite Basket Affinity & Size

brand
basket affinity
Dawn 7.3x
Swiffer 7.0x
Cascade 7.0x
Clorox 6.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
394

Where is Scotch-Brite Purchased?

channels
index
Beauty
6
Club
178
Dollar
219
Drug
53
Food
44
Gas & Convenience
1
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Charmin 1.2x
Clorox 1.2x
Bertolli 1.2x
Taylor Farms 1.2x

How Did They Pay?

method
index
Cash
92
Credit
103
Debit
108
Food Stamps
56

When is Scotch-Brite Purchased?

day of week
Sun
18.5%
Mon
12.5%
Tue
11.8%
Wed
11.6%
Thu
11.6%
Fri
14.8%
Sat
19.0%
time of day
Morning
14.9%
Noon
18.5%
Afternoon
36.0%
Evening
24.5%
Late
6.2%

About Our Scotch-Brite Consumer Insights

How do we know who buys Scotch-Brite? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Scotch-Brite consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.