Scott Consumer Insights

Who buys Scott?

A Scott consumer is generally very low income, African American, and adolescent age. Scott consumers are more likely to purchase Scott during larger pantry stocking trips. Brands such as Cottonelle, Kleenex, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Scott Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.00
% of Basket $ (median)
13.2%
Total Basket $ (median)
$45.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Scott Consumer Demographics

demographic
index
Female
101
Male
91
<24
117
25-34
96
35-44
97
45-54
108
55-64
100
65+
99
African American
152
Asian
107
Caucasian
91
Hispanic
146
demographic
index
Has Kids
98
No Kids
104
- $20k
120
$20k-40k
113
$40k-60k
102
$60k-80k
97
$80k-100k
93
$100k-125k
91
$125k +
89
No College
118
College
98
Adv. Degree
87

Understand Scott Consumer Behavior

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Scott Basket Affinity & Size

brand
basket affinity
Cottonelle 9.5x
Kleenex 6.4x
Perdue 5.2x
Hefty 4.9x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
334

Where is Scott Purchased?

channels
index
Beauty
3
Club
78
Dollar
178
Drug
258
Food
112
Gas & Convenience
4
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.4x
Perdue 1.4x
Smart Balance 1.4x
Cottonelle 1.3x

How Did They Pay?

method
index
Cash
116
Credit
96
Debit
97
Food Stamps
60

When is Scott Purchased?

day of week
Sun
17.7%
Mon
13.2%
Tue
12.2%
Wed
11.9%
Thu
12.1%
Fri
14.9%
Sat
18.1%
time of day
Morning
16.0%
Noon
17.7%
Afternoon
34.3%
Evening
25.8%
Late
6.3%

Get More Scott Data

Contact us for the latest Scott consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Scott consumers switch to?

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Why do consumers stop buying Scott products?

Store front

Which retailers do Scott shoppers prefer to shop at?

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What motivates consumers to try Scott products?

Research the Scott Target Market

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Who actually buys Scott? Do these consumers match the intended target market of Scott?

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What motivates the target market to purchase Scott?

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What other target market should Scott look at?

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Which other brands have a similar target market?

About Our Scott Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.