Scott Extra Soft Consumer Insights

Who buys Scott Extra Soft?

A Scott Extra Soft consumer is generally very low income, African American, and young adult age. Scott Extra Soft consumers are more likely to purchase Scott Extra Soft during larger pantry stocking trips. Brands such as Kleenex, Cottonelle, and Gain also tend to be purchased in the same trip. See sample consumer insights data below.

Scott Extra Soft Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.49
% of Basket $ (median)
17.5%
Total Basket $ (median)
$42.90

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Scott Extra Soft Consumer Demographics

demographic
index
Female
102
Male
80
<24
103
25-34
118
35-44
97
45-54
95
55-64
80
65+
67
African American
163
Asian
138
Caucasian
90
Hispanic
127
demographic
index
Has Kids
101
No Kids
98
- $20k
135
$20k-40k
121
$40k-60k
108
$60k-80k
96
$80k-100k
87
$100k-125k
81
$125k +
73
No College
114
College
102
Adv. Degree
73

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Scott Extra Soft Basket Affinity & Size

brand
basket affinity
Kleenex 7.9x
Cottonelle 7.1x
Gain 5.2x
Hefty 4.9x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
305

Where is Scott Extra Soft Purchased?

channels
index
Club
1
Dollar
369
Drug
434
Food
90
Gas & Convenience
3
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Angel Soft 1.5x
Cottonelle 1.5x
Huggies 1.4x

How Did They Pay?

method
index
Cash
125
Credit
91
Debit
98
Food Stamps
70

When is Scott Extra Soft Purchased?

day of week
Sun
17.9%
Mon
13.8%
Tue
11.9%
Wed
11.9%
Thu
12.1%
Fri
15.1%
Sat
17.3%
time of day
Morning
15.5%
Noon
17.1%
Afternoon
33.0%
Evening
27.3%
Late
7.2%

Get More Scott Extra Soft Data

Contact us for the latest Scott Extra Soft consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Scott Extra Soft consumers switch to?

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Why do consumers stop buying Scott Extra Soft products?

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Which retailers do Scott Extra Soft shoppers prefer to shop at?

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What motivates consumers to try Scott Extra Soft products?

Research the Scott Extra Soft Target Market

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Who actually buys Scott Extra Soft? Do these consumers match the intended target market of Scott Extra Soft?

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What motivates the target market to buy Scott Extra Soft?

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What other target market should Scott Extra Soft look at?

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Which other brands have a similar target market?

About Our Scott Extra Soft Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.