Scott Extra Soft Consumer Insights

Who buys Scott Extra Soft? Scott Extra Soft consumers are generally very low income, African American, and young adult age. Scott Extra Soft consumers are more likely to purchase Scott Extra Soft during larger pantry stocking trips. Brands such as Kleenex, Cottonelle, and Gain also tend to be purchased in the same trip. Sample consumer insights data below.

Scott Extra Soft Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.49
% of Basket $ (median)
17.5%
Total Basket $ (median)
$42.90

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Scott Extra Soft Consumer Demographics

demographic
index
Female
102
Male
80
<24
103
25-34
118
35-44
97
45-54
95
55-64
80
65+
67
African American
163
Asian
138
Caucasian
90
Hispanic
127
demographic
index
Has Kids
101
No Kids
98
- $20k
135
$20k-40k
121
$40k-60k
108
$60k-80k
96
$80k-100k
87
$100k-125k
81
$125k +
73
No College
114
College
102
Adv. Degree
73

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Scott Extra Soft Basket Affinity & Size

brand
basket affinity
Kleenex 7.9x
Cottonelle 7.1x
Gain 5.2x
Hefty 4.9x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
305

Where is Scott Extra Soft Purchased?

channels
index
Club
1
Dollar
369
Drug
434
Food
90
Gas & Convenience
3
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Angel Soft 1.5x
Cottonelle 1.5x
Huggies 1.4x

How Did They Pay?

method
index
Cash
125
Credit
91
Debit
98
Food Stamps
70

When is Scott Extra Soft Purchased?

day of week
Sun
17.9%
Mon
13.8%
Tue
11.9%
Wed
11.9%
Thu
12.1%
Fri
15.1%
Sat
17.3%
time of day
Morning
15.5%
Noon
17.1%
Afternoon
33.0%
Evening
27.3%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Scott Extra Soft consumers purchase?

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Why do Scott Extra Soft consumers try new brands?

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Where do Scott Extra Soft consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Scott Extra Soft Target Market

Arrow and target

Who actually buys Scott Extra Soft? Do these consumers match the intended target market of Scott Extra Soft?

Thought bubble

What motivates the target market to purchase Scott Extra Soft?

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What other target market should Scott Extra Soft look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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