Scotties Consumer Insights

Who buys Scotties?

A Scotties consumer is generally higher income, Caucasian, and senior age. Scotties consumers are more likely to purchase Scotties during larger pantry stocking trips. Brands such as Scott, Perdue, and Entenmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Scotties Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.1%
Total Basket $ (median)
$48.47

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Scotties Consumer Demographics

demographic
index
Female
102
Male
85
<24
77
25-34
73
35-44
94
45-54
121
55-64
144
65+
193
African American
79
Asian
54
Caucasian
112
Hispanic
55
demographic
index
Has Kids
92
No Kids
118
- $20k
81
$20k-40k
98
$40k-60k
98
$60k-80k
97
$80k-100k
113
$100k-125k
115
$125k +
95
No College
108
College
99
Adv. Degree
97

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Scotties Basket Affinity & Size

brand
basket affinity
Scott 9.1x
Perdue 7.5x
Entenmann's 6.0x
Hefty 5.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
454

Where is Scotties Purchased?

channels
index
Beauty
12
Dollar
160
Drug
10
Food
202
Gas & Convenience
10
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.2x
Utz 2.0x
Entenmann's 2.0x
Goya 1.9x

How Did They Pay?

method
index
Cash
128
Credit
109
Debit
82
Food Stamps
61

When is Scotties Purchased?

day of week
Sun
17.7%
Mon
12.4%
Tue
11.5%
Wed
12.9%
Thu
13.5%
Fri
15.0%
Sat
17.0%
time of day
Morning
20.3%
Noon
18.1%
Afternoon
33.3%
Evening
22.9%
Late
5.4%

Get More Scotties Data

Contact us for the latest Scotties consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Scotties consumers switch to?

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Why do consumers stop buying Scotties products?

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Which retailers do Scotties shoppers prefer to shop at?

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What motivates consumers to try Scotties products?

Research the Scotties Target Market

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Who actually buys Scotties? Do these consumers match the intended target market of Scotties?

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What motivates the target market to purchase Scotties?

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What other target market should Scotties look at?

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Which other brands have a similar target market?

About Our Scotties Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.