Scotties Consumer Insights

Who buys Scotties?

A Scotties consumer is generally higher income, Caucasian, and senior age. Scotties consumers are more likely to purchase Scotties during larger pantry stocking trips. Brands such as Scott, Perdue, and Entenmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Scotties Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.1%
Total Basket $ (median)
$48.47

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Scotties Consumer Demographics

demographic
index
Female
102
Male
85
<24
77
25-34
73
35-44
94
45-54
121
55-64
144
65+
193
African American
79
Asian
54
Caucasian
112
Hispanic
55
demographic
index
Has Kids
92
No Kids
118
- $20k
81
$20k-40k
98
$40k-60k
98
$60k-80k
97
$80k-100k
113
$100k-125k
115
$125k +
95
No College
108
College
99
Adv. Degree
97

Understand Scotties Consumer Behavior

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Scotties Basket Affinity & Size

brand
basket affinity
Scott 9.1x
Perdue 7.5x
Entenmann's 6.0x
Hefty 5.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
454

Where is Scotties Purchased?

channels
index
Beauty
12
Dollar
160
Drug
10
Food
202
Gas & Convenience
10
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.2x
Utz 2.0x
Entenmann's 2.0x
Goya 1.9x

How Did They Pay?

method
index
Cash
128
Credit
109
Debit
82
Food Stamps
61

When is Scotties Purchased?

day of week
Sun
17.7%
Mon
12.4%
Tue
11.5%
Wed
12.9%
Thu
13.5%
Fri
15.0%
Sat
17.0%
time of day
Morning
20.3%
Noon
18.1%
Afternoon
33.3%
Evening
22.9%
Late
5.4%

About Our Scotties Consumer Insights

How do we know who buys Scotties? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Scotties consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.