Scotties Consumer Insights

Who buys Scotties? Scotties consumers are generally higher income, Caucasian, and senior age. Scotties consumers are more likely to purchase Scotties during larger pantry stocking trips. Brands such as Scott, Perdue, and Entenmann's also tend to be purchased in the same trip. Sample consumer insights data below.

Scotties Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.1%
Total Basket $ (median)
$48.47

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Scotties Consumer Demographics

demographic
index
Female
102
Male
85
<24
77
25-34
73
35-44
94
45-54
121
55-64
144
65+
193
African American
79
Asian
54
Caucasian
112
Hispanic
55
demographic
index
Has Kids
92
No Kids
118
- $20k
81
$20k-40k
98
$40k-60k
98
$60k-80k
97
$80k-100k
113
$100k-125k
115
$125k +
95
No College
108
College
99
Adv. Degree
97

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Scotties Basket Affinity & Size

brand
basket affinity
Scott 9.1x
Perdue 7.5x
Entenmann's 6.0x
Hefty 5.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
454

Where is Scotties Purchased?

channels
index
Beauty
12
Dollar
160
Drug
10
Food
202
Gas & Convenience
10
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.2x
Utz 2.0x
Entenmann's 2.0x
Goya 1.9x

How Did They Pay?

method
index
Cash
128
Credit
109
Debit
82
Food Stamps
61

When is Scotties Purchased?

day of week
Sun
17.7%
Mon
12.4%
Tue
11.5%
Wed
12.9%
Thu
13.5%
Fri
15.0%
Sat
17.0%
time of day
Morning
20.3%
Noon
18.1%
Afternoon
33.3%
Evening
22.9%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Scotties consumers purchase?

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Why do Scotties consumers try new brands?

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Where do Scotties consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Scotties Target Market

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Who actually buys Scotties? Do these consumers match the intended target market of Scotties?

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What motivates the target market to purchase Scotties?

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What other target market should Scotties look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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