Scrubbing Bubbles Consumer Insights

Who buys Scrubbing Bubbles? A Scrubbing Bubbles consumer is generally lower income, African American, and young adult age. Scrubbing Bubbles consumers are more likely to purchase Scrubbing Bubbles during larger pantry stocking trips. Brands such as Lysol, Clorox, and Swiffer also tend to be purchased in the same trip. Sample consumer insights data below.

Scrubbing Bubbles Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.19
% of Basket $ (median)
8.6%
Total Basket $ (median)
$48.69

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Scrubbing Bubbles Consumer Demographics

demographic
index
Female
101
Male
93
<24
89
25-34
108
35-44
96
45-54
99
55-64
104
65+
89
African American
143
Asian
115
Caucasian
95
Hispanic
107
demographic
index
Has Kids
94
No Kids
114
- $20k
101
$20k-40k
108
$40k-60k
104
$60k-80k
107
$80k-100k
97
$100k-125k
86
$125k +
88
No College
99
College
101
Adv. Degree
99

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Scrubbing Bubbles Basket Affinity & Size

brand
basket affinity
Lysol 11.1x
Clorox 9.3x
Swiffer 8.4x
Glade 8.4x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
365

Where is Scrubbing Bubbles Purchased?

channels
index
Beauty
7
Club
51
Dollar
172
Drug
154
Food
65
Gas & Convenience
3
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hefty 1.3x
Swiffer 1.3x
Olay 1.3x
Yoplait Light 1.2x

How Did They Pay?

method
index
Cash
96
Credit
101
Debit
101
Food Stamps
52

When is Scrubbing Bubbles Purchased?

day of week
Sun
15.1%
Mon
12.3%
Tue
12.6%
Wed
12.5%
Thu
12.7%
Fri
16.0%
Sat
18.8%
time of day
Morning
16.3%
Noon
17.4%
Afternoon
33.9%
Evening
25.5%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Scrubbing Bubbles consumers purchase?

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Why do Scrubbing Bubbles consumers try new brands?

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Where do Scrubbing Bubbles consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Scrubbing Bubbles Target Market

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Who actually buys Scrubbing Bubbles? Do these consumers match the intended target market of Scrubbing Bubbles?

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What motivates the target market to purchase Scrubbing Bubbles?

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What other target market should Scrubbing Bubbles look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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