Scunci Consumer Insights

Who buys Scunci? Scunci consumers are generally lower income, Hispanic, and adolescent age. Scunci consumers are more likely to purchase Scunci during larger pantry stocking trips. Brands such as Oral-B, TRESemme, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

Scunci Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
8.2%
Total Basket $ (median)
$36.54

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Scunci Consumer Demographics

demographic
index
Female
103
Male
69
<24
133
25-34
103
35-44
103
45-54
99
55-64
78
65+
59
African American
111
Asian
111
Caucasian
96
Hispanic
118
demographic
index
Has Kids
105
No Kids
90
- $20k
109
$20k-40k
111
$40k-60k
100
$60k-80k
96
$80k-100k
94
$100k-125k
91
$125k +
100
No College
95
College
102
Adv. Degree
96

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Scunci Basket Affinity & Size

brand
basket affinity
Oral-B 10.4x
TRESemme 9.8x
Neutrogena 8.9x
CoverGirl 8.0x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
251

Where is Scunci Purchased?

channels
index
Beauty
164
Dollar
216
Drug
480
Food
13
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.3x
CoverGirl 1.3x
TRESemme 1.3x
Armour 1.3x

How Did They Pay?

method
index
Cash
141
Credit
91
Debit
97
Food Stamps
43

When is Scunci Purchased?

day of week
Sun
14.8%
Mon
12.0%
Tue
11.7%
Wed
12.1%
Thu
14.6%
Fri
16.5%
Sat
18.4%
time of day
Morning
17.5%
Noon
16.4%
Afternoon
32.1%
Evening
25.9%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Scunci consumers purchase?

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Why do Scunci consumers try new brands?

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Where do Scunci consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Scunci Target Market

Arrow and target

Who actually buys Scunci? Do these consumers match the intended target market of Scunci?

Thought bubble

What motivates the target market to purchase Scunci?

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What other target market should Scunci look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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