Scunci Consumer Insights

Who buys Scunci?

A Scunci consumer is generally lower income, Hispanic, and adolescent age. Scunci consumers are more likely to purchase Scunci during larger pantry stocking trips. Brands such as Oral-B, TRESemme, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

Scunci Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
8.2%
Total Basket $ (median)
$36.54

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Scunci Consumer Demographics

demographic
index
Female
103
Male
69
<24
133
25-34
103
35-44
103
45-54
99
55-64
78
65+
59
African American
111
Asian
111
Caucasian
96
Hispanic
118
demographic
index
Has Kids
105
No Kids
90
- $20k
109
$20k-40k
111
$40k-60k
100
$60k-80k
96
$80k-100k
94
$100k-125k
91
$125k +
100
No College
95
College
102
Adv. Degree
96

Understand Scunci Consumer Behavior

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Scunci Basket Affinity & Size

brand
basket affinity
Oral-B 10.4x
TRESemme 9.8x
Neutrogena 8.9x
CoverGirl 8.0x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
251

Where is Scunci Purchased?

channels
index
Beauty
164
Dollar
216
Drug
480
Food
13
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.3x
CoverGirl 1.3x
TRESemme 1.3x
Armour 1.3x

How Did They Pay?

method
index
Cash
141
Credit
91
Debit
97
Food Stamps
43

When is Scunci Purchased?

day of week
Sun
14.8%
Mon
12.0%
Tue
11.7%
Wed
12.1%
Thu
14.6%
Fri
16.5%
Sat
18.4%
time of day
Morning
17.5%
Noon
16.4%
Afternoon
32.1%
Evening
25.9%
Late
8.1%

About Our Scunci Consumer Insights

How do we know who buys Scunci? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Scunci consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.