Sea Best Consumer Insights

Who buys Sea Best? Sea Best consumers are generally very low income, African American, and adolescent age. Sea Best consumers are more likely to purchase Sea Best during larger pantry stocking trips. Brands such as Borden, Blue Bonnet, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Sea Best Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.98
% of Basket $ (median)
10.6%
Total Basket $ (median)
$75.18

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sea Best Consumer Demographics

demographic
index
Female
99
Male
107
<24
152
25-34
117
35-44
89
45-54
96
55-64
92
65+
94
African American
454
Asian
132
Caucasian
70
Hispanic
181
demographic
index
Has Kids
99
No Kids
103
- $20k
160
$20k-40k
146
$40k-60k
102
$60k-80k
90
$80k-100k
79
$100k-125k
80
$125k +
51
No College
123
College
96
Adv. Degree
91

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Sea Best Basket Affinity & Size

brand
basket affinity
Borden 9.0x
Blue Bonnet 7.7x
Jennie-O 7.2x
Bar-S 7.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
472

Where is Sea Best Purchased?

channels
index
Dollar
226
Drug
4
Food
49
Mass
173
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.1x
Sunbeam 1.9x
Borden 1.9x
Hawaiian Punch 1.8x

How Did They Pay?

method
index
Cash
112
Credit
73
Debit
98
Food Stamps
291

When is Sea Best Purchased?

day of week
Sun
16.4%
Mon
13.6%
Tue
12.1%
Wed
11.1%
Thu
12.0%
Fri
14.7%
Sat
20.1%
time of day
Morning
12.6%
Noon
14.0%
Afternoon
35.8%
Evening
30.6%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sea Best consumers purchase?

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Why do Sea Best consumers try new brands?

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Where do Sea Best consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sea Best Target Market

Arrow and target

Who actually buys Sea Best? Do these consumers match the intended target market of Sea Best?

Thought bubble

What motivates the target market to purchase Sea Best?

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What other target market should Sea Best look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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