Sea-Bond Consumer Insights

Who buys Sea-Bond? A Sea-Bond consumer is generally lower income, African American, and senior age. Sea-Bond consumers are more likely to purchase Sea-Bond during larger pantry stocking trips. Brands such as Oroweat, Listerine, and Blue Bonnet also tend to be purchased in the same trip. Sample consumer insights data below.

Sea-Bond Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.38
% of Basket $ (median)
9.6%
Total Basket $ (median)
$66.25

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sea-Bond Consumer Demographics

demographic
index
Female
101
Male
95
<24
31
25-34
60
35-44
80
45-54
125
55-64
217
65+
332
African American
185
Asian
102
Caucasian
100
Hispanic
66
demographic
index
Has Kids
75
No Kids
155
- $20k
92
$20k-40k
122
$40k-60k
98
$60k-80k
113
$80k-100k
105
$100k-125k
113
$125k +
39
No College
127
College
101
Adv. Degree
64

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Sea-Bond Basket Affinity & Size

brand
basket affinity
Oroweat 8.7x
Listerine 7.2x
Blue Bonnet 6.4x
Monster Energy 6.4x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
295

Where is Sea-Bond Purchased?

channels
index
Beauty
48
Dollar
267
Drug
204
Food
32
Mass
154
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.8x
Sunbeam 1.6x
Blue Bonnet 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
119
Credit
81
Debit
118
Food Stamps
43

When is Sea-Bond Purchased?

day of week
Sun
15.1%
Mon
13.4%
Tue
11.3%
Wed
12.4%
Thu
12.2%
Fri
18.0%
Sat
17.7%
time of day
Morning
19.7%
Noon
21.2%
Afternoon
32.3%
Evening
22.4%
Late
4.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sea-Bond consumers purchase?

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Why do Sea-Bond consumers try new brands?

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Where do Sea-Bond consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sea-Bond Target Market

Arrow and target

Who actually buys Sea-Bond? Do these consumers match the intended target market of Sea-Bond?

Thought bubble

What motivates the target market to purchase Sea-Bond?

magnifying glass

What other target market should Sea-Bond look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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