Sea-Bond Consumer Insights

Who buys Sea-Bond?

A Sea-Bond consumer is generally lower income, African American, and senior age. Sea-Bond consumers are more likely to purchase Sea-Bond during larger pantry stocking trips. Brands such as Oroweat, Listerine, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Sea-Bond Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.38
% of Basket $ (median)
9.6%
Total Basket $ (median)
$66.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sea-Bond Consumer Demographics

demographic
index
Female
101
Male
95
<24
31
25-34
60
35-44
80
45-54
125
55-64
217
65+
332
African American
185
Asian
102
Caucasian
100
Hispanic
66
demographic
index
Has Kids
75
No Kids
155
- $20k
92
$20k-40k
122
$40k-60k
98
$60k-80k
113
$80k-100k
105
$100k-125k
113
$125k +
39
No College
127
College
101
Adv. Degree
64

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Sea-Bond Basket Affinity & Size

brand
basket affinity
Oroweat 8.7x
Listerine 7.2x
Blue Bonnet 6.4x
Monster Energy 6.4x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
295

Where is Sea-Bond Purchased?

channels
index
Beauty
48
Dollar
267
Drug
204
Food
32
Mass
154
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.8x
Sunbeam 1.6x
Blue Bonnet 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
119
Credit
81
Debit
118
Food Stamps
43

When is Sea-Bond Purchased?

day of week
Sun
15.1%
Mon
13.4%
Tue
11.3%
Wed
12.4%
Thu
12.2%
Fri
18.0%
Sat
17.7%
time of day
Morning
19.7%
Noon
21.2%
Afternoon
32.3%
Evening
22.4%
Late
4.3%

About Our Sea-Bond Consumer Insights

How do we know who buys Sea-Bond? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sea-Bond consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.