Seafood Consumer Insights

Who buys Seafood? Seafood consumers are generally very high income, African American, and older age. Seafood consumers are more likely to purchase Seafood during larger pantry stocking trips. Brands such as Boars Head, Tropicana, and Swanson also tend to be purchased in the same trip. Sample consumer insights data below.

Seafood Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$17.98
% of Basket $ (median)
29.2%
Total Basket $ (median)
$61.67

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Seafood Consumer Demographics

demographic
index
Female
99
Male
109
<24
84
25-34
85
35-44
102
45-54
110
55-64
119
65+
113
African American
342
Asian
207
Caucasian
75
Hispanic
91
demographic
index
Has Kids
92
No Kids
117
- $20k
104
$20k-40k
98
$40k-60k
98
$60k-80k
100
$80k-100k
97
$100k-125k
92
$125k +
116
No College
98
College
101
Adv. Degree
98

Understand Seafood Consumer Behavior

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Seafood Basket Affinity & Size

brand
basket affinity
Boars Head 6.3x
Tropicana 5.3x
Swanson 5.1x
Bolthouse Farms 5.0x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
223

Where is Seafood Purchased?

channels
index
Club
218
Dollar
1
Drug
3
Food
214
Gas & Convenience
21
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Boars Head 1.5x
King's Hawaiian 1.4x
Bertolli 1.4x

How Did They Pay?

method
index
Cash
81
Credit
107
Debit
96
Food Stamps
173

When is Seafood Purchased?

day of week
Sun
16.8%
Mon
11.3%
Tue
11.6%
Wed
11.9%
Thu
9.2%
Fri
17.5%
Sat
21.7%
time of day
Morning
10.1%
Noon
16.2%
Afternoon
38.9%
Evening
32.0%
Late
2.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Seafood consumers purchase?

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Why do Seafood consumers try new brands?

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Where do Seafood consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Seafood Target Market

Arrow and target

Who actually buys Seafood? Do these consumers match the intended target market of Seafood?

Thought bubble

What motivates the target market to purchase Seafood?

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What other target market should Seafood look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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