Seafood Consumer Insights

Who buys Seafood?

A Seafood consumer is generally very high income, African American, and older age. Seafood consumers are more likely to purchase Seafood during larger pantry stocking trips. Brands such as Boars Head, Tropicana, and Swanson also tend to be purchased in the same trip. See sample consumer insights data below.

Seafood Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$17.98
% of Basket $ (median)
29.2%
Total Basket $ (median)
$61.67

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Seafood Consumer Demographics

demographic
index
Female
99
Male
109
<24
84
25-34
85
35-44
102
45-54
110
55-64
119
65+
113
African American
342
Asian
207
Caucasian
75
Hispanic
91
demographic
index
Has Kids
92
No Kids
117
- $20k
104
$20k-40k
98
$40k-60k
98
$60k-80k
100
$80k-100k
97
$100k-125k
92
$125k +
116
No College
98
College
101
Adv. Degree
98

Understand Seafood Consumer Behavior

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Seafood Basket Affinity & Size

brand
basket affinity
Boars Head 6.3x
Tropicana 5.3x
Swanson 5.1x
Bolthouse Farms 5.0x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
223

Where is Seafood Purchased?

channels
index
Club
218
Dollar
1
Drug
3
Food
214
Gas & Convenience
21
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Boars Head 1.5x
King's Hawaiian 1.4x
Bertolli 1.4x

How Did They Pay?

method
index
Cash
81
Credit
107
Debit
96
Food Stamps
173

When is Seafood Purchased?

day of week
Sun
16.8%
Mon
11.3%
Tue
11.6%
Wed
11.9%
Thu
9.2%
Fri
17.5%
Sat
21.7%
time of day
Morning
10.1%
Noon
16.2%
Afternoon
38.9%
Evening
32.0%
Late
2.8%

About Our Seafood Consumer Insights

How do we know who buys Seafood? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Seafood consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.