Seagrams Consumer Insights

Who buys Seagrams?

A Seagrams consumer is generally lower income, African American, and senior age. Seagrams consumers are more likely to purchase Seagrams during larger pantry stocking trips. Brands such as Sprite, Coca-Cola, and Diet Coke also tend to be purchased in the same trip. See sample consumer insights data below.

Seagrams Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.96
% of Basket $ (median)
8.4%
Total Basket $ (median)
$47.15

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Seagrams Consumer Demographics

demographic
index
Female
97
Male
131
<24
111
25-34
89
35-44
88
45-54
117
55-64
126
65+
164
African American
189
Asian
80
Caucasian
99
Hispanic
82
demographic
index
Has Kids
86
No Kids
131
- $20k
103
$20k-40k
107
$40k-60k
104
$60k-80k
101
$80k-100k
91
$100k-125k
99
$125k +
92
No College
100
College
102
Adv. Degree
92

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Seagrams Basket Affinity & Size

brand
basket affinity
Sprite 6.9x
Coca-Cola 4.7x
Diet Coke 4.6x
Ocean Spray 4.4x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
314

Where is Seagrams Purchased?

channels
index
Club
98
Dollar
26
Drug
99
Food
137
Gas & Convenience
71
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.5x
Canada Dry 1.4x
Goya 1.4x
Entenmann's 1.4x

How Did They Pay?

method
index
Cash
122
Credit
106
Debit
88
Food Stamps
72

When is Seagrams Purchased?

day of week
Sun
13.0%
Mon
10.9%
Tue
11.3%
Wed
12.4%
Thu
12.9%
Fri
19.1%
Sat
20.4%
time of day
Morning
11.1%
Noon
14.5%
Afternoon
36.7%
Evening
30.6%
Late
7.0%

Get More Seagrams Data

Contact us for the latest Seagrams consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Seagrams consumers switch to?

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Why do consumers stop buying Seagrams products?

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Which retailers do Seagrams shoppers prefer to shop at?

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What motivates consumers to try Seagrams products?

Research the Seagrams Target Market

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Who actually buys Seagrams? Do these consumers match the intended target market of Seagrams?

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What motivates the target market to buy Seagrams?

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What other target market should Seagrams look at?

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Which other brands have a similar target market?

About Our Seagrams Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.