Seagrams Consumer Insights

Who buys Seagrams?

A Seagrams consumer is generally lower income, African American, and senior age. Seagrams consumers are more likely to purchase Seagrams during larger pantry stocking trips. Brands such as Sprite, Coca-Cola, and Diet Coke also tend to be purchased in the same trip. See sample consumer insights data below.

Seagrams Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.96
% of Basket $ (median)
8.4%
Total Basket $ (median)
$47.15

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Seagrams Consumer Demographics

demographic
index
Female
97
Male
131
<24
111
25-34
89
35-44
88
45-54
117
55-64
126
65+
164
African American
189
Asian
80
Caucasian
99
Hispanic
82
demographic
index
Has Kids
86
No Kids
131
- $20k
103
$20k-40k
107
$40k-60k
104
$60k-80k
101
$80k-100k
91
$100k-125k
99
$125k +
92
No College
100
College
102
Adv. Degree
92

Understand Seagrams Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Seagrams Basket Affinity & Size

brand
basket affinity
Sprite 6.9x
Coca-Cola 4.7x
Diet Coke 4.6x
Ocean Spray 4.4x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
314

Where is Seagrams Purchased?

channels
index
Club
98
Dollar
26
Drug
99
Food
137
Gas & Convenience
71
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.5x
Canada Dry 1.4x
Goya 1.4x
Entenmann's 1.4x

How Did They Pay?

method
index
Cash
122
Credit
106
Debit
88
Food Stamps
72

When is Seagrams Purchased?

day of week
Sun
13.0%
Mon
10.9%
Tue
11.3%
Wed
12.4%
Thu
12.9%
Fri
19.1%
Sat
20.4%
time of day
Morning
11.1%
Noon
14.5%
Afternoon
36.7%
Evening
30.6%
Late
7.0%

About Our Seagrams Consumer Insights

How do we know who buys Seagrams? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Seagrams consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.