Seagrams Consumer Insights

Who buys Seagrams? Seagrams consumers are generally lower income, African American, and senior age. Seagrams consumers are more likely to purchase Seagrams during larger pantry stocking trips. Brands such as Sprite, Coca-Cola, and Diet Coke also tend to be purchased in the same trip. Sample consumer insights data below.

Seagrams Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.96
% of Basket $ (median)
8.4%
Total Basket $ (median)
$47.15

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Seagrams Consumer Demographics

demographic
index
Female
97
Male
131
<24
111
25-34
89
35-44
88
45-54
117
55-64
126
65+
164
African American
189
Asian
80
Caucasian
99
Hispanic
82
demographic
index
Has Kids
86
No Kids
131
- $20k
103
$20k-40k
107
$40k-60k
104
$60k-80k
101
$80k-100k
91
$100k-125k
99
$125k +
92
No College
100
College
102
Adv. Degree
92

Understand Seagrams Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Seagrams Basket Affinity & Size

brand
basket affinity
Sprite 6.9x
Coca-Cola 4.7x
Diet Coke 4.6x
Ocean Spray 4.4x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
314

Where is Seagrams Purchased?

channels
index
Club
98
Dollar
26
Drug
99
Food
137
Gas & Convenience
71
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.5x
Canada Dry 1.4x
Goya 1.4x
Entenmann's 1.4x

How Did They Pay?

method
index
Cash
122
Credit
106
Debit
88
Food Stamps
72

When is Seagrams Purchased?

day of week
Sun
13.0%
Mon
10.9%
Tue
11.3%
Wed
12.4%
Thu
12.9%
Fri
19.1%
Sat
20.4%
time of day
Morning
11.1%
Noon
14.5%
Afternoon
36.7%
Evening
30.6%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Seagrams consumers purchase?

check mark

Why do Seagrams consumers try new brands?

check mark

Where do Seagrams consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Seagrams Target Market

Arrow and target

Who actually buys Seagrams? Do these consumers match the intended target market of Seagrams?

Thought bubble

What motivates the target market to purchase Seagrams?

magnifying glass

What other target market should Seagrams look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us