SeaPak Consumer Insights

Who buys SeaPak?

A SeaPak consumer is generally median income, African American, and senior age. SeaPak consumers are more likely to purchase SeaPak during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Tyson, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

SeaPak Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.96
% of Basket $ (median)
7.8%
Total Basket $ (median)
$101.50

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

SeaPak Consumer Demographics

demographic
index
Female
100
Male
96
<24
95
25-34
90
35-44
97
45-54
110
55-64
119
65+
122
African American
178
Asian
73
Caucasian
101
Hispanic
79
demographic
index
Has Kids
100
No Kids
101
- $20k
106
$20k-40k
101
$40k-60k
107
$60k-80k
113
$80k-100k
97
$100k-125k
93
$125k +
74
No College
112
College
99
Adv. Degree
89

Understand SeaPak Consumer Behavior

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SeaPak Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 5.7x
Tyson 5.1x
Totino's Party Pizza 5.0x
Ore-Ida 4.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
484

Where is SeaPak Purchased?

channels
index
Club
251
Dollar
24
Drug
13
Food
90
Gas & Convenience
2
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Lean Cuisine 1.4x
Sunny Meadow 1.4x
Red Baron 1.4x

How Did They Pay?

method
index
Cash
78
Credit
96
Debit
105
Food Stamps
194

When is SeaPak Purchased?

day of week
Sun
17.4%
Mon
12.7%
Tue
11.6%
Wed
11.4%
Thu
11.7%
Fri
16.4%
Sat
18.8%
time of day
Morning
13.7%
Noon
17.5%
Afternoon
37.0%
Evening
26.7%
Late
5.1%

About Our SeaPak Consumer Insights

How do we know who buys SeaPak? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the SeaPak consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.