SeaPak Consumer Insights

Who buys SeaPak? SeaPak consumers are generally median income, African American, and senior age. SeaPak consumers are more likely to purchase SeaPak during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Tyson, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

SeaPak Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.96
% of Basket $ (median)
7.8%
Total Basket $ (median)
$101.50

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

SeaPak Consumer Demographics

demographic
index
Female
100
Male
96
<24
95
25-34
90
35-44
97
45-54
110
55-64
119
65+
122
African American
178
Asian
73
Caucasian
101
Hispanic
79
demographic
index
Has Kids
100
No Kids
101
- $20k
106
$20k-40k
101
$40k-60k
107
$60k-80k
113
$80k-100k
97
$100k-125k
93
$125k +
74
No College
112
College
99
Adv. Degree
89

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SeaPak Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 5.7x
Tyson 5.1x
Totino's Party Pizza 5.0x
Ore-Ida 4.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
484

Where is SeaPak Purchased?

channels
index
Club
251
Dollar
24
Drug
13
Food
90
Gas & Convenience
2
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Lean Cuisine 1.4x
Sunny Meadow 1.4x
Red Baron 1.4x

How Did They Pay?

method
index
Cash
78
Credit
96
Debit
105
Food Stamps
194

When is SeaPak Purchased?

day of week
Sun
17.4%
Mon
12.7%
Tue
11.6%
Wed
11.4%
Thu
11.7%
Fri
16.4%
Sat
18.8%
time of day
Morning
13.7%
Noon
17.5%
Afternoon
37.0%
Evening
26.7%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do SeaPak consumers purchase?

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Why do SeaPak consumers try new brands?

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Where do SeaPak consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the SeaPak Target Market

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Who actually buys SeaPak? Do these consumers match the intended target market of SeaPak?

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What motivates the target market to purchase SeaPak?

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What other target market should SeaPak look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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