Seapoint Farms Consumer Insights

Who buys Seapoint Farms?

A Seapoint Farms consumer is generally very high income, Asian, and upper middle age. Seapoint Farms consumers are more likely to purchase Seapoint Farms during larger pantry stocking trips. Brands such as Yoplait Go-Gurt, Taylor Farms, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Seapoint Farms Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
4.3%
Total Basket $ (median)
$91.98

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Seapoint Farms Consumer Demographics

demographic
index
Female
101
Male
93
<24
86
25-34
87
35-44
107
45-54
111
55-64
98
65+
63
African American
82
Asian
201
Caucasian
89
Hispanic
118
demographic
index
Has Kids
96
No Kids
109
- $20k
76
$20k-40k
69
$40k-60k
105
$60k-80k
96
$80k-100k
118
$100k-125k
111
$125k +
125
No College
58
College
103
Adv. Degree
135

Understand Seapoint Farms Consumer Behavior

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Seapoint Farms Basket Affinity & Size

brand
basket affinity
Yoplait Go-Gurt 7.9x
Taylor Farms 6.4x
Jennie-O 6.2x
Birds Eye Steamfresh 5.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
434

Where is Seapoint Farms Purchased?

channels
index
Club
528
Drug
10
Food
36
Gas & Convenience
9
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Almond Breeze 1.6x
Oroweat 1.6x
Silk 1.6x

How Did They Pay?

method
index
Cash
62
Credit
110
Debit
116
Food Stamps
75

When is Seapoint Farms Purchased?

day of week
Sun
18.2%
Mon
14.1%
Tue
11.4%
Wed
13.0%
Thu
10.8%
Fri
14.7%
Sat
17.9%
time of day
Morning
11.8%
Noon
19.4%
Afternoon
37.0%
Evening
27.6%
Late
4.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Seapoint Farms consumers purchase?

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Why do Seapoint Farms consumers try new brands?

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Where do Seapoint Farms consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Seapoint Farms Target Market

Arrow and target

Who actually buys Seapoint Farms? Do these consumers match the intended target market of Seapoint Farms?

Thought bubble

What motivates the target market to purchase Seapoint Farms?

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What other target market should Seapoint Farms look at?

venn diagram

Which other brands have a similar target market?

About Our Seapoint Farms Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.