Seasonal Consumer Insights

Who buys Seasonal?

A Seasonal consumer is generally very low income, Caucasian, and senior age. Seasonal consumers are more likely to purchase Seasonal during larger pantry stocking trips. Brands such as Gerber Graduates, Hershey's Kisses, and Gerber also tend to be purchased in the same trip. See sample consumer insights data below.

Seasonal Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.94
% of Basket $ (median)
6.5%
Total Basket $ (median)
$75.78

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Seasonal Consumer Demographics

demographic
index
Female
103
Male
73
<24
97
25-34
102
35-44
101
45-54
95
55-64
102
65+
102
African American
93
Asian
36
Caucasian
109
Hispanic
89
demographic
index
Has Kids
110
No Kids
78
- $20k
125
$20k-40k
120
$40k-60k
101
$60k-80k
105
$80k-100k
92
$100k-125k
91
$125k +
63
No College
122
College
98
Adv. Degree
84

Understand Seasonal Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Seasonal Basket Affinity & Size

brand
basket affinity
Gerber Graduates 8.1x
Hershey's Kisses 6.7x
Gerber 5.9x
Marketside 5.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
329

Where is Seasonal Purchased?

channels
index
Drug
1
Food
1
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.7x
Totino's Party Pizza 1.6x
Diet Mountain Dew 1.6x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
96
Credit
93
Debit
112
Food Stamps
92

When is Seasonal Purchased?

day of week
Sun
15.8%
Mon
11.9%
Tue
12.0%
Wed
12.7%
Thu
12.3%
Fri
16.0%
Sat
19.2%
time of day
Morning
15.4%
Noon
16.4%
Afternoon
33.3%
Evening
26.3%
Late
8.7%

About Our Seasonal Consumer Insights

How do we know who buys Seasonal? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Seasonal consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.