Seasonal Consumer Insights

Who buys Seasonal?

A Seasonal consumer is generally very low income, Caucasian, and senior age. Seasonal consumers are more likely to purchase Seasonal during larger pantry stocking trips. Brands such as Gerber Graduates, Hershey's Kisses, and Gerber also tend to be purchased in the same trip. See sample consumer insights data below.

Seasonal Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.94
% of Basket $ (median)
6.5%
Total Basket $ (median)
$75.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Seasonal Consumer Demographics

demographic
index
Female
103
Male
73
<24
97
25-34
102
35-44
101
45-54
95
55-64
102
65+
102
African American
93
Asian
36
Caucasian
109
Hispanic
89
demographic
index
Has Kids
110
No Kids
78
- $20k
125
$20k-40k
120
$40k-60k
101
$60k-80k
105
$80k-100k
92
$100k-125k
91
$125k +
63
No College
122
College
98
Adv. Degree
84

Understand Seasonal Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Seasonal Basket Affinity & Size

brand
basket affinity
Gerber Graduates 8.1x
Hershey's Kisses 6.7x
Gerber 5.9x
Marketside 5.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
329

Where is Seasonal Purchased?

channels
index
Drug
1
Food
1
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.7x
Totino's Party Pizza 1.6x
Diet Mountain Dew 1.6x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
96
Credit
93
Debit
112
Food Stamps
92

When is Seasonal Purchased?

day of week
Sun
15.8%
Mon
11.9%
Tue
12.0%
Wed
12.7%
Thu
12.3%
Fri
16.0%
Sat
19.2%
time of day
Morning
15.4%
Noon
16.4%
Afternoon
33.3%
Evening
26.3%
Late
8.7%

Get More Seasonal Data

Contact us for the latest Seasonal consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Seasonal consumers switch to?

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Why do consumers stop buying Seasonal products?

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Which retailers do Seasonal shoppers prefer to shop at?

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What motivates consumers to try Seasonal products?

Research the Seasonal Target Market

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Who actually buys Seasonal? Do these consumers match the intended target market of Seasonal?

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What motivates the target market to purchase Seasonal?

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What other target market should Seasonal look at?

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Which other brands have a similar target market?

About Our Seasonal Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.