Seattles Best Coffee Consumer Insights

Who buys Seattles Best Coffee? A Seattles Best Coffee consumer is generally slightly higher income, Caucasian, and older age. Seattles Best Coffee consumers are more likely to purchase Seattles Best Coffee during larger pantry stocking trips. Brands such as International Delight, Fresh Selections, and Coffee-mate also tend to be purchased in the same trip. Sample consumer insights data below.

Seattles Best Coffee Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
9.7%
Total Basket $ (median)
$61.90

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Seattles Best Coffee Consumer Demographics

demographic
index
Female
101
Male
87
<24
73
25-34
85
35-44
95
45-54
117
55-64
137
65+
114
African American
47
Asian
77
Caucasian
110
Hispanic
53
demographic
index
Has Kids
94
No Kids
114
- $20k
65
$20k-40k
100
$40k-60k
102
$60k-80k
111
$80k-100k
112
$100k-125k
102
$125k +
88
No College
88
College
103
Adv. Degree
99

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Seattles Best Coffee Basket Affinity & Size

brand
basket affinity
International Delight 5.8x
Fresh Selections 5.6x
Coffee-mate 4.3x
Vlasic 4.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
450

Where is Seattles Best Coffee Purchased?

channels
index
Club
25
Drug
12
Food
130
Gas & Convenience
6
Mass
116
regions
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What Else Do They Buy?

brand
household affinity
Fresh Selections 1.7x
International Delight 1.5x
Nabisco Triscuit 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
83
Credit
105
Debit
106
Food Stamps
90

When is Seattles Best Coffee Purchased?

day of week
Sun
17.5%
Mon
13.1%
Tue
12.6%
Wed
12.3%
Thu
11.1%
Fri
16.5%
Sat
16.8%
time of day
Morning
16.8%
Noon
17.2%
Afternoon
34.1%
Evening
25.8%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Seattles Best Coffee consumers purchase?

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Why do Seattles Best Coffee consumers try new brands?

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Where do Seattles Best Coffee consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Seattles Best Coffee Target Market

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Who actually buys Seattles Best Coffee? Do these consumers match the intended target market of Seattles Best Coffee?

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What motivates the target market to purchase Seattles Best Coffee?

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What other target market should Seattles Best Coffee look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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