Secret Outlast Consumer Insights

Who buys Secret Outlast? A Secret Outlast consumer is generally higher income, African American, and young adult age. Secret Outlast consumers are more likely to purchase Secret Outlast during larger pantry stocking trips. Brands such as Olay, TRESemme, and Dove also tend to be purchased in the same trip. Sample consumer insights data below.

Secret Outlast Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
7.3%
Total Basket $ (median)
$54.49

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Secret Outlast Consumer Demographics

demographic
index
Female
105
Male
56
<24
114
25-34
115
35-44
99
45-54
91
55-64
77
65+
91
African American
150
Asian
95
Caucasian
96
Hispanic
116
demographic
index
Has Kids
96
No Kids
108
- $20k
103
$20k-40k
101
$40k-60k
100
$60k-80k
99
$80k-100k
99
$100k-125k
104
$125k +
97
No College
83
College
103
Adv. Degree
105

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Secret Outlast Basket Affinity & Size

brand
basket affinity
Olay 17.8x
TRESemme 17.8x
Dove 12.3x
Crest 11.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
296

Where is Secret Outlast Purchased?

channels
index
Beauty
14
Club
1
Dollar
47
Drug
451
Food
61
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.4x
Scott 1.4x
Olay 1.4x
Huggies 1.3x

How Did They Pay?

method
index
Cash
103
Credit
88
Debit
103
Food Stamps
38

When is Secret Outlast Purchased?

day of week
Sun
16.4%
Mon
13.2%
Tue
13.1%
Wed
12.8%
Thu
13.2%
Fri
13.1%
Sat
18.2%
time of day
Morning
15.5%
Noon
17.1%
Afternoon
33.3%
Evening
27.7%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Secret Outlast consumers purchase?

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Why do Secret Outlast consumers try new brands?

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Where do Secret Outlast consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Secret Outlast Target Market

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Who actually buys Secret Outlast? Do these consumers match the intended target market of Secret Outlast?

Thought bubble

What motivates the target market to purchase Secret Outlast?

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What other target market should Secret Outlast look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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