Secret Outlast Consumer Insights

Who buys Secret Outlast?

A Secret Outlast consumer is generally higher income, African American, and young adult age. Secret Outlast consumers are more likely to purchase Secret Outlast during larger pantry stocking trips. Brands such as Olay, TRESemme, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Secret Outlast Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
7.3%
Total Basket $ (median)
$54.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Secret Outlast Consumer Demographics

demographic
index
Female
105
Male
56
<24
114
25-34
115
35-44
99
45-54
91
55-64
77
65+
91
African American
150
Asian
95
Caucasian
96
Hispanic
116
demographic
index
Has Kids
96
No Kids
108
- $20k
103
$20k-40k
101
$40k-60k
100
$60k-80k
99
$80k-100k
99
$100k-125k
104
$125k +
97
No College
83
College
103
Adv. Degree
105

Understand Secret Outlast Consumer Behavior

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Secret Outlast Basket Affinity & Size

brand
basket affinity
Olay 17.8x
TRESemme 17.8x
Dove 12.3x
Crest 11.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
296

Where is Secret Outlast Purchased?

channels
index
Beauty
14
Club
1
Dollar
47
Drug
451
Food
61
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.4x
Scott 1.4x
Olay 1.4x
Huggies 1.3x

How Did They Pay?

method
index
Cash
103
Credit
88
Debit
103
Food Stamps
38

When is Secret Outlast Purchased?

day of week
Sun
16.4%
Mon
13.2%
Tue
13.1%
Wed
12.8%
Thu
13.2%
Fri
13.1%
Sat
18.2%
time of day
Morning
15.5%
Noon
17.1%
Afternoon
33.3%
Evening
27.7%
Late
6.5%

About Our Secret Outlast Consumer Insights

How do we know who buys Secret Outlast? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Secret Outlast consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.