Secret Scent Expressions Consumer Insights

Who buys Secret Scent Expressions? A Secret Scent Expressions consumer is generally lower income, Hispanic, and adolescent age. Secret Scent Expressions consumers are more likely to purchase Secret Scent Expressions during larger pantry stocking trips. Brands such as TRESemme, Olay, and Always also tend to be purchased in the same trip. Sample consumer insights data below.

Secret Scent Expressions Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
7.0%
Total Basket $ (median)
$56.61

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Secret Scent Expressions Consumer Demographics

demographic
index
Female
103
Male
71
<24
176
25-34
104
35-44
100
45-54
95
55-64
90
65+
40
African American
115
Asian
118
Caucasian
91
Hispanic
161
demographic
index
Has Kids
103
No Kids
93
- $20k
111
$20k-40k
123
$40k-60k
100
$60k-80k
96
$80k-100k
94
$100k-125k
87
$125k +
86
No College
95
College
106
Adv. Degree
79

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Secret Scent Expressions Basket Affinity & Size

brand
basket affinity
TRESemme 19.9x
Olay 15.8x
Always 15.4x
Neutrogena 13.3x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
312

Where is Secret Scent Expressions Purchased?

channels
index
Beauty
14
Dollar
298
Drug
104
Food
44
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.4x
Gold Peak 1.4x
Neutrogena 1.4x
Skittles 1.4x

How Did They Pay?

method
index
Cash
102
Credit
79
Debit
111
Food Stamps
51

When is Secret Scent Expressions Purchased?

day of week
Sun
16.0%
Mon
13.3%
Tue
12.7%
Wed
13.5%
Thu
13.4%
Fri
14.4%
Sat
16.8%
time of day
Morning
15.3%
Noon
16.4%
Afternoon
33.1%
Evening
28.0%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Secret Scent Expressions consumers purchase?

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Why do Secret Scent Expressions consumers try new brands?

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Where do Secret Scent Expressions consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Secret Scent Expressions Target Market

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Who actually buys Secret Scent Expressions? Do these consumers match the intended target market of Secret Scent Expressions?

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What motivates the target market to purchase Secret Scent Expressions?

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What other target market should Secret Scent Expressions look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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