Secret Scent Expressions Consumer Insights

Who buys Secret Scent Expressions?

A Secret Scent Expressions consumer is generally lower income, Hispanic, and adolescent age. Secret Scent Expressions consumers are more likely to purchase Secret Scent Expressions during larger pantry stocking trips. Brands such as TRESemme, Olay, and Always also tend to be purchased in the same trip. See sample consumer insights data below.

Secret Scent Expressions Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
7.0%
Total Basket $ (median)
$56.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Secret Scent Expressions Consumer Demographics

demographic
index
Female
103
Male
71
<24
176
25-34
104
35-44
100
45-54
95
55-64
90
65+
40
African American
115
Asian
118
Caucasian
91
Hispanic
161
demographic
index
Has Kids
103
No Kids
93
- $20k
111
$20k-40k
123
$40k-60k
100
$60k-80k
96
$80k-100k
94
$100k-125k
87
$125k +
86
No College
95
College
106
Adv. Degree
79

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Secret Scent Expressions Basket Affinity & Size

brand
basket affinity
TRESemme 19.9x
Olay 15.8x
Always 15.4x
Neutrogena 13.3x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
312

Where is Secret Scent Expressions Purchased?

channels
index
Beauty
14
Dollar
298
Drug
104
Food
44
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.4x
Gold Peak 1.4x
Neutrogena 1.4x
Skittles 1.4x

How Did They Pay?

method
index
Cash
102
Credit
79
Debit
111
Food Stamps
51

When is Secret Scent Expressions Purchased?

day of week
Sun
16.0%
Mon
13.3%
Tue
12.7%
Wed
13.5%
Thu
13.4%
Fri
14.4%
Sat
16.8%
time of day
Morning
15.3%
Noon
16.4%
Afternoon
33.1%
Evening
28.0%
Late
7.3%

Get More Secret Scent Expressions Data

Contact us for the latest Secret Scent Expressions consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Secret Scent Expressions consumers switch to?

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Why do consumers stop buying Secret Scent Expressions products?

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Which retailers do Secret Scent Expressions shoppers prefer to shop at?

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What motivates consumers to try Secret Scent Expressions products?

Research the Secret Scent Expressions Target Market

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Who actually buys Secret Scent Expressions? Do these consumers match the intended target market of Secret Scent Expressions?

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What motivates the target market to buy Secret Scent Expressions?

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What other target market should Secret Scent Expressions look at?

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Which other brands have a similar target market?

About Our Secret Scent Expressions Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.