Seeds Of Change Consumer Insights

Who buys Seeds Of Change?

A Seeds Of Change consumer is generally slightly higher income, Asian, and older age. Seeds Of Change consumers are more likely to purchase Seeds Of Change during larger pantry stocking trips. Brands such as Bertolli, V8, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Seeds Of Change Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.96
% of Basket $ (median)
6.1%
Total Basket $ (median)
$80.85

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Seeds Of Change Consumer Demographics

demographic
index
Female
97
Male
128
<24
91
25-34
123
35-44
88
45-54
83
55-64
129
65+
85
African American
93
Asian
122
Caucasian
93
Hispanic
117
demographic
index
Has Kids
88
No Kids
127
- $20k
101
$20k-40k
58
$40k-60k
98
$60k-80k
112
$80k-100k
125
$100k-125k
99
$125k +
116
No College
67
College
96
Adv. Degree
158

Understand Seeds Of Change Consumer Behavior

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Seeds Of Change Basket Affinity & Size

brand
basket affinity
Bertolli 9.3x
V8 8.0x
Horizon Organic 7.1x
Jennie-O 6.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
463

Where is Seeds Of Change Purchased?

channels
index
Club
176
Drug
1
Food
111
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.7x
Horizon Organic 1.6x
Almond Breeze 1.6x
Arnold 1.6x

How Did They Pay?

method
index
Cash
59
Credit
141
Debit
83
Food Stamps
96

When is Seeds Of Change Purchased?

day of week
Sun
18.2%
Mon
13.3%
Tue
11.5%
Wed
10.7%
Thu
13.0%
Fri
13.6%
Sat
19.9%
time of day
Morning
14.6%
Noon
17.9%
Afternoon
36.9%
Evening
26.7%
Late
4.0%

About Our Seeds Of Change Consumer Insights

How do we know who buys Seeds Of Change? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Seeds Of Change consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.