Selsun Blue Consumer Insights

Who buys Selsun Blue?

A Selsun Blue consumer is generally very low income, Asian, and adolescent age. Selsun Blue consumers are more likely to purchase Selsun Blue during larger pantry stocking trips. Brands such as TRESemme, Listerine, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Selsun Blue Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.98
% of Basket $ (median)
11.9%
Total Basket $ (median)
$58.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Selsun Blue Consumer Demographics

demographic
index
Female
100
Male
96
<24
173
25-34
98
35-44
95
45-54
104
55-64
93
65+
94
African American
77
Asian
191
Caucasian
86
Hispanic
145
demographic
index
Has Kids
96
No Kids
109
- $20k
121
$20k-40k
99
$40k-60k
106
$60k-80k
105
$80k-100k
93
$100k-125k
82
$125k +
95
No College
114
College
95
Adv. Degree
109

Understand Selsun Blue Consumer Behavior

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Selsun Blue Basket Affinity & Size

brand
basket affinity
TRESemme 9.1x
Listerine 7.2x
Olay 7.1x
Neutrogena 6.4x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
326

Where is Selsun Blue Purchased?

channels
index
Beauty
82
Dollar
2
Drug
169
Food
61
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.4x
Kelloggs Frosted Flakes 1.4x
Neutrogena 1.4x
Post Honey Bunches Of Oats 1.4x

How Did They Pay?

method
index
Cash
101
Credit
102
Debit
106
Food Stamps
43

When is Selsun Blue Purchased?

day of week
Sun
19.1%
Mon
12.9%
Tue
11.2%
Wed
12.1%
Thu
12.4%
Fri
15.5%
Sat
16.8%
time of day
Morning
14.4%
Noon
16.9%
Afternoon
33.8%
Evening
27.5%
Late
7.4%

About Our Selsun Blue Consumer Insights

How do we know who buys Selsun Blue? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Selsun Blue consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.