Selsun Blue Consumer Insights

Who buys Selsun Blue?

A Selsun Blue consumer is generally very low income, Asian, and adolescent age. Selsun Blue consumers are more likely to purchase Selsun Blue during larger pantry stocking trips. Brands such as TRESemme, Listerine, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Selsun Blue Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.98
% of Basket $ (median)
11.9%
Total Basket $ (median)
$58.64

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Selsun Blue Consumer Demographics

demographic
index
Female
100
Male
96
<24
173
25-34
98
35-44
95
45-54
104
55-64
93
65+
94
African American
77
Asian
191
Caucasian
86
Hispanic
145
demographic
index
Has Kids
96
No Kids
109
- $20k
121
$20k-40k
99
$40k-60k
106
$60k-80k
105
$80k-100k
93
$100k-125k
82
$125k +
95
No College
114
College
95
Adv. Degree
109

Understand Selsun Blue Consumer Behavior

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Selsun Blue Basket Affinity & Size

brand
basket affinity
TRESemme 9.1x
Listerine 7.2x
Olay 7.1x
Neutrogena 6.4x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
326

Where is Selsun Blue Purchased?

channels
index
Beauty
82
Dollar
2
Drug
169
Food
61
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.4x
Kelloggs Frosted Flakes 1.4x
Neutrogena 1.4x
Post Honey Bunches Of Oats 1.4x

How Did They Pay?

method
index
Cash
101
Credit
102
Debit
106
Food Stamps
43

When is Selsun Blue Purchased?

day of week
Sun
19.1%
Mon
12.9%
Tue
11.2%
Wed
12.1%
Thu
12.4%
Fri
15.5%
Sat
16.8%
time of day
Morning
14.4%
Noon
16.9%
Afternoon
33.8%
Evening
27.5%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Selsun Blue consumers purchase?

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Why do Selsun Blue consumers try new brands?

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Where do Selsun Blue consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Selsun Blue Target Market

Arrow and target

Who actually buys Selsun Blue? Do these consumers match the intended target market of Selsun Blue?

Thought bubble

What motivates the target market to purchase Selsun Blue?

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What other target market should Selsun Blue look at?

venn diagram

Which other brands have a similar target market?

About Our Selsun Blue Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.