Seneca Consumer Insights

Who buys Seneca? Seneca consumers are generally median income, African American, and young adult age. Seneca consumers are more likely to purchase Seneca during larger pantry stocking trips. Brands such as Hunt's Snack Pack, Fresh Selections, and Dole also tend to be purchased in the same trip. Sample consumer insights data below.

Seneca Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.19
% of Basket $ (median)
3.2%
Total Basket $ (median)
$67.68

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Seneca Consumer Demographics

demographic
index
Female
101
Male
89
<24
86
25-34
127
35-44
97
45-54
79
55-64
90
65+
75
African American
134
Asian
78
Caucasian
99
Hispanic
116
demographic
index
Has Kids
108
No Kids
81
- $20k
105
$20k-40k
111
$40k-60k
106
$60k-80k
115
$80k-100k
100
$100k-125k
74
$125k +
75
No College
82
College
105
Adv. Degree
99

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Seneca Basket Affinity & Size

brand
basket affinity
Hunt's Snack Pack 8.1x
Fresh Selections 6.0x
Dole 5.8x
Oroweat 5.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
111
Pantry Stocking (21+ Items)
532

Where is Seneca Purchased?

channels
index
Dollar
8
Drug
14
Food
236
Gas & Convenience
8
Mass
42
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.7x
Fresh Selections 1.7x
Almond Breeze 1.7x
Jennie-O 1.6x

How Did They Pay?

method
index
Cash
168
Credit
61
Debit
77
Food Stamps
317

When is Seneca Purchased?

day of week
Sun
17.1%
Mon
16.9%
Tue
11.9%
Wed
13.5%
Thu
12.0%
Fri
11.9%
Sat
16.7%
time of day
Morning
14.5%
Noon
14.8%
Afternoon
34.0%
Evening
29.3%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Seneca consumers purchase?

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Why do Seneca consumers try new brands?

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Where do Seneca consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Seneca Target Market

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Who actually buys Seneca? Do these consumers match the intended target market of Seneca?

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What motivates the target market to purchase Seneca?

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What other target market should Seneca look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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