Seneca Consumer Insights

Who buys Seneca?

A Seneca consumer is generally median income, African American, and young adult age. Seneca consumers are more likely to purchase Seneca during larger pantry stocking trips. Brands such as Hunt's Snack Pack, Fresh Selections, and Dole also tend to be purchased in the same trip. See sample consumer insights data below.

Seneca Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.19
% of Basket $ (median)
3.2%
Total Basket $ (median)
$67.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Seneca Consumer Demographics

demographic
index
Female
101
Male
89
<24
86
25-34
127
35-44
97
45-54
79
55-64
90
65+
75
African American
134
Asian
78
Caucasian
99
Hispanic
116
demographic
index
Has Kids
108
No Kids
81
- $20k
105
$20k-40k
111
$40k-60k
106
$60k-80k
115
$80k-100k
100
$100k-125k
74
$125k +
75
No College
82
College
105
Adv. Degree
99

Understand Seneca Consumer Behavior

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Seneca Basket Affinity & Size

brand
basket affinity
Hunt's Snack Pack 8.1x
Fresh Selections 6.0x
Dole 5.8x
Oroweat 5.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
111
Pantry Stocking (21+ Items)
532

Where is Seneca Purchased?

channels
index
Dollar
8
Drug
14
Food
236
Gas & Convenience
8
Mass
42
regions
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What Else Do They Buy?

brand
household affinity
Oroweat 1.7x
Fresh Selections 1.7x
Almond Breeze 1.7x
Jennie-O 1.6x

How Did They Pay?

method
index
Cash
168
Credit
61
Debit
77
Food Stamps
317

When is Seneca Purchased?

day of week
Sun
17.1%
Mon
16.9%
Tue
11.9%
Wed
13.5%
Thu
12.0%
Fri
11.9%
Sat
16.7%
time of day
Morning
14.5%
Noon
14.8%
Afternoon
34.0%
Evening
29.3%
Late
7.4%

Get More Seneca Data

Better understand Seneca consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Seneca consumers switch to?

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Why do consumers stop buying Seneca products?

Store front

Which retailers do Seneca shoppers prefer to shop at?

Sale sign

What motivates consumers to try Seneca products?

Research the Seneca Target Market

Arrow and target

Who actually buys Seneca? Do these consumers match the intended target market of Seneca?

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What motivates the target market to buy Seneca?

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What other target market should Seneca look at?

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Which other brands have a similar target market?

About Our Seneca Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.