Sensodyne Consumer Insights

Who buys Sensodyne?

A Sensodyne consumer is generally very high income, Asian, and senior age. Sensodyne consumers are more likely to purchase Sensodyne during larger pantry stocking trips. Brands such as Listerine, Oral-B, and Dove also tend to be purchased in the same trip. Sample consumer insights data below.

Sensodyne Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
8.7%
Total Basket $ (median)
$57.06

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sensodyne Consumer Demographics

demographic
index
Female
97
Male
132
<24
126
25-34
96
35-44
89
45-54
96
55-64
144
65+
172
African American
92
Asian
208
Caucasian
89
Hispanic
98
demographic
index
Has Kids
81
No Kids
143
- $20k
104
$20k-40k
91
$40k-60k
89
$60k-80k
97
$80k-100k
104
$100k-125k
108
$125k +
120
No College
82
College
101
Adv. Degree
116

Understand Sensodyne Consumer Behavior

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Sensodyne Basket Affinity & Size

brand
basket affinity
Listerine 11.9x
Oral-B 10.0x
Dove 7.2x
TRESemme 7.0x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
323

Where is Sensodyne Purchased?

channels
index
Beauty
23
Club
171
Dollar
32
Drug
195
Food
48
Gas & Convenience
2
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.3x
Planters 1.2x
Bertolli 1.2x
Eggland's Best 1.2x

How Did They Pay?

method
index
Cash
90
Credit
114
Debit
100
Food Stamps
25

When is Sensodyne Purchased?

day of week
Sun
17.4%
Mon
13.8%
Tue
11.8%
Wed
12.1%
Thu
12.2%
Fri
14.3%
Sat
18.5%
time of day
Morning
14.5%
Noon
18.3%
Afternoon
36.2%
Evening
25.4%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sensodyne consumers purchase?

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Why do Sensodyne consumers try new brands?

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Where do Sensodyne consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sensodyne Target Market

Arrow and target

Who actually buys Sensodyne? Do these consumers match the intended target market of Sensodyne?

Thought bubble

What motivates the target market to purchase Sensodyne?

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What other target market should Sensodyne look at?

venn diagram

Which other brands have a similar target market?

About Our Sensodyne Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.