Sensodyne Consumer Insights

Who buys Sensodyne?

A Sensodyne consumer is generally very high income, Asian, and senior age. Sensodyne consumers are more likely to purchase Sensodyne during larger pantry stocking trips. Brands such as Listerine, Oral-B, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Sensodyne Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
8.7%
Total Basket $ (median)
$57.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sensodyne Consumer Demographics

demographic
index
Female
97
Male
132
<24
126
25-34
96
35-44
89
45-54
96
55-64
144
65+
172
African American
92
Asian
208
Caucasian
89
Hispanic
98
demographic
index
Has Kids
81
No Kids
143
- $20k
104
$20k-40k
91
$40k-60k
89
$60k-80k
97
$80k-100k
104
$100k-125k
108
$125k +
120
No College
82
College
101
Adv. Degree
116

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Sensodyne Basket Affinity & Size

brand
basket affinity
Listerine 11.9x
Oral-B 10.0x
Dove 7.2x
TRESemme 7.0x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
323

Where is Sensodyne Purchased?

channels
index
Beauty
23
Club
171
Dollar
32
Drug
195
Food
48
Gas & Convenience
2
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.3x
Planters 1.2x
Bertolli 1.2x
Eggland's Best 1.2x

How Did They Pay?

method
index
Cash
90
Credit
114
Debit
100
Food Stamps
25

When is Sensodyne Purchased?

day of week
Sun
17.4%
Mon
13.8%
Tue
11.8%
Wed
12.1%
Thu
12.2%
Fri
14.3%
Sat
18.5%
time of day
Morning
14.5%
Noon
18.3%
Afternoon
36.2%
Evening
25.4%
Late
5.6%

Get More Sensodyne Data

Contact us for the latest Sensodyne consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sensodyne consumers switch to?

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Why do consumers stop buying Sensodyne products?

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Which retailers do Sensodyne shoppers prefer to shop at?

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What motivates consumers to try Sensodyne products?

Research the Sensodyne Target Market

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Who actually buys Sensodyne? Do these consumers match the intended target market of Sensodyne?

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What motivates the target market to purchase Sensodyne?

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What other target market should Sensodyne look at?

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Which other brands have a similar target market?

About Our Sensodyne Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.