Sergeants Consumer Insights

Who buys Sergeants? A Sergeants consumer is generally very low income, Caucasian, and older age. Sergeants consumers are more likely to purchase Sergeants during larger pantry stocking trips. Brands such as Purina Friskies, Glade, and Armour also tend to be purchased in the same trip. Sample consumer insights data below.

Sergeants Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
17.2%
Total Basket $ (median)
$23.30

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sergeants Consumer Demographics

demographic
index
Female
103
Male
70
<24
98
25-34
102
35-44
96
45-54
103
55-64
119
65+
64
African American
77
Asian
38
Caucasian
110
Hispanic
77
demographic
index
Has Kids
93
No Kids
116
- $20k
164
$20k-40k
153
$40k-60k
110
$60k-80k
89
$80k-100k
56
$100k-125k
88
$125k +
45
No College
139
College
96
Adv. Degree
74

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Sergeants Basket Affinity & Size

brand
basket affinity
Purina Friskies 14.9x
Glade 10.5x
Armour 9.2x
Hawaiian Punch 7.8x
basket size
index
Urgent Need (1-2 Items)
33
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
187

Where is Sergeants Purchased?

channels
index
Club
1
Dollar
2805
Drug
6
Food
78
Gas & Convenience
2
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.1x
Marlboro 1.8x
Monster Energy 1.7x
Hawaiian Punch 1.7x

How Did They Pay?

method
index
Cash
140
Credit
87
Debit
98
Food Stamps
62

When is Sergeants Purchased?

day of week
Sun
16.0%
Mon
11.9%
Tue
13.2%
Wed
11.1%
Thu
14.1%
Fri
15.0%
Sat
18.7%
time of day
Morning
15.5%
Noon
15.9%
Afternoon
34.5%
Evening
28.8%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sergeants consumers purchase?

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Why do Sergeants consumers try new brands?

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Where do Sergeants consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sergeants Target Market

Arrow and target

Who actually buys Sergeants? Do these consumers match the intended target market of Sergeants?

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What motivates the target market to purchase Sergeants?

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What other target market should Sergeants look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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