Sergeants Consumer Insights

Who buys Sergeants?

A Sergeants consumer is generally very low income, Caucasian, and older age. Sergeants consumers are more likely to purchase Sergeants during larger pantry stocking trips. Brands such as Purina Friskies, Glade, and Armour also tend to be purchased in the same trip. See sample consumer insights data below.

Sergeants Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.00
% of Basket $ (median)
17.2%
Total Basket $ (median)
$23.30

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sergeants Consumer Demographics

demographic
index
Female
103
Male
70
<24
98
25-34
102
35-44
96
45-54
103
55-64
119
65+
64
African American
77
Asian
38
Caucasian
110
Hispanic
77
demographic
index
Has Kids
93
No Kids
116
- $20k
164
$20k-40k
153
$40k-60k
110
$60k-80k
89
$80k-100k
56
$100k-125k
88
$125k +
45
No College
139
College
96
Adv. Degree
74

Understand Sergeants Consumer Behavior

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Sergeants Basket Affinity & Size

brand
basket affinity
Purina Friskies 14.9x
Glade 10.5x
Armour 9.2x
Hawaiian Punch 7.8x
basket size
index
Urgent Need (1-2 Items)
33
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
187

Where is Sergeants Purchased?

channels
index
Club
1
Dollar
2805
Drug
6
Food
78
Gas & Convenience
2
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.1x
Marlboro 1.8x
Monster Energy 1.7x
Hawaiian Punch 1.7x

How Did They Pay?

method
index
Cash
140
Credit
87
Debit
98
Food Stamps
62

When is Sergeants Purchased?

day of week
Sun
16.0%
Mon
11.9%
Tue
13.2%
Wed
11.1%
Thu
14.1%
Fri
15.0%
Sat
18.7%
time of day
Morning
15.5%
Noon
15.9%
Afternoon
34.5%
Evening
28.8%
Late
5.4%

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Find Answers to Questions

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Which brands do Sergeants consumers switch to?

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Why do consumers stop buying Sergeants products?

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Which retailers do Sergeants shoppers prefer to shop at?

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What motivates consumers to try Sergeants products?

Research the Sergeants Target Market

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Who actually buys Sergeants? Do these consumers match the intended target market of Sergeants?

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What motivates the target market to buy Sergeants?

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What other target market should Sergeants look at?

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Which other brands have a similar target market?

About Our Sergeants Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.