Sesame Street Consumer Insights

Who buys Sesame Street?

A Sesame Street consumer is generally slightly lower income, Hispanic, and young adult age. Sesame Street consumers are more likely to purchase Sesame Street during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Yoplait Go-Gurt also tend to be purchased in the same trip. See sample consumer insights data below.

Sesame Street Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.92
% of Basket $ (median)
5.5%
Total Basket $ (median)
$70.77

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sesame Street Consumer Demographics

demographic
index
Female
101
Male
89
<24
120
25-34
132
35-44
97
45-54
75
55-64
76
65+
64
African American
68
Asian
106
Caucasian
91
Hispanic
188
demographic
index
Has Kids
114
No Kids
69
- $20k
92
$20k-40k
98
$40k-60k
110
$60k-80k
105
$80k-100k
93
$100k-125k
105
$125k +
87
No College
97
College
101
Adv. Degree
99

Understand Sesame Street Consumer Behavior

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Sesame Street Basket Affinity & Size

brand
basket affinity
Crayola 8.3x
Gerber Graduates 6.1x
Yoplait Go-Gurt 4.6x
Horizon Organic 4.4x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
362

Where is Sesame Street Purchased?

channels
index
Club
493
Dollar
65
Drug
6
Food
2
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.9x
Gerber 1.7x
Huggies 1.5x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
72
Credit
97
Debit
121
Food Stamps
79

When is Sesame Street Purchased?

day of week
Sun
14.0%
Mon
12.4%
Tue
12.4%
Wed
11.4%
Thu
13.8%
Fri
17.6%
Sat
18.5%
time of day
Morning
12.5%
Noon
20.2%
Afternoon
35.9%
Evening
26.2%
Late
5.1%

About Our Sesame Street Consumer Insights

How do we know who buys Sesame Street? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sesame Street consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.