Sesame Street Consumer Insights

Who buys Sesame Street?

A Sesame Street consumer is generally slightly lower income, Hispanic, and young adult age. Sesame Street consumers are more likely to purchase Sesame Street during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Yoplait Go-Gurt also tend to be purchased in the same trip. See sample consumer insights data below.

Sesame Street Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.92
% of Basket $ (median)
5.5%
Total Basket $ (median)
$70.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sesame Street Consumer Demographics

demographic
index
Female
101
Male
89
<24
120
25-34
132
35-44
97
45-54
75
55-64
76
65+
64
African American
68
Asian
106
Caucasian
91
Hispanic
188
demographic
index
Has Kids
114
No Kids
69
- $20k
92
$20k-40k
98
$40k-60k
110
$60k-80k
105
$80k-100k
93
$100k-125k
105
$125k +
87
No College
97
College
101
Adv. Degree
99

Understand Sesame Street Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Sesame Street Basket Affinity & Size

brand
basket affinity
Crayola 8.3x
Gerber Graduates 6.1x
Yoplait Go-Gurt 4.6x
Horizon Organic 4.4x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
362

Where is Sesame Street Purchased?

channels
index
Club
493
Dollar
65
Drug
6
Food
2
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.9x
Gerber 1.7x
Huggies 1.5x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
72
Credit
97
Debit
121
Food Stamps
79

When is Sesame Street Purchased?

day of week
Sun
14.0%
Mon
12.4%
Tue
12.4%
Wed
11.4%
Thu
13.8%
Fri
17.6%
Sat
18.5%
time of day
Morning
12.5%
Noon
20.2%
Afternoon
35.9%
Evening
26.2%
Late
5.1%

Get More Sesame Street Data

Contact us for the latest Sesame Street consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Sesame Street consumers switch to?

Stop sign

Why do consumers stop buying Sesame Street products?

Store front

Which retailers do Sesame Street shoppers prefer to shop at?

Sale sign

What motivates consumers to try Sesame Street products?

Research the Sesame Street Target Market

Arrow and target

Who actually buys Sesame Street? Do these consumers match the intended target market of Sesame Street?

Thought bubble

What motivates the target market to buy Sesame Street?

Magnifying glass

What other target market should Sesame Street look at?

Venn diagram

Which other brands have a similar target market?

About Our Sesame Street Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.