Sesame Street Consumer Insights

Who buys Sesame Street? A Sesame Street consumer is generally slightly lower income, Hispanic, and young adult age. Sesame Street consumers are more likely to purchase Sesame Street during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Yoplait Go-Gurt also tend to be purchased in the same trip. Sample consumer insights data below.

Sesame Street Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.92
% of Basket $ (median)
5.5%
Total Basket $ (median)
$70.77

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sesame Street Consumer Demographics

demographic
index
Female
101
Male
89
<24
120
25-34
132
35-44
97
45-54
75
55-64
76
65+
64
African American
68
Asian
106
Caucasian
91
Hispanic
188
demographic
index
Has Kids
114
No Kids
69
- $20k
92
$20k-40k
98
$40k-60k
110
$60k-80k
105
$80k-100k
93
$100k-125k
105
$125k +
87
No College
97
College
101
Adv. Degree
99

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Sesame Street Basket Affinity & Size

brand
basket affinity
Crayola 8.3x
Gerber Graduates 6.1x
Yoplait Go-Gurt 4.6x
Horizon Organic 4.4x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
362

Where is Sesame Street Purchased?

channels
index
Club
493
Dollar
65
Drug
6
Food
2
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.9x
Gerber 1.7x
Huggies 1.5x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
72
Credit
97
Debit
121
Food Stamps
79

When is Sesame Street Purchased?

day of week
Sun
14.0%
Mon
12.4%
Tue
12.4%
Wed
11.4%
Thu
13.8%
Fri
17.6%
Sat
18.5%
time of day
Morning
12.5%
Noon
20.2%
Afternoon
35.9%
Evening
26.2%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sesame Street consumers purchase?

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Why do Sesame Street consumers try new brands?

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Where do Sesame Street consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sesame Street Target Market

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Who actually buys Sesame Street? Do these consumers match the intended target market of Sesame Street?

Thought bubble

What motivates the target market to purchase Sesame Street?

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What other target market should Sesame Street look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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