Seventh Generation Consumer Insights

Who buys Seventh Generation?

A Seventh Generation consumer is generally very high income, Asian, and young adult age. Seventh Generation consumers are more likely to purchase Seventh Generation during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Seventh Generation Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.69
% of Basket $ (median)
11.4%
Total Basket $ (median)
$41.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Seventh Generation Consumer Demographics

demographic
index
Female
100
Male
103
<24
91
25-34
145
35-44
100
45-54
62
55-64
64
65+
53
African American
74
Asian
141
Caucasian
97
Hispanic
83
demographic
index
Has Kids
101
No Kids
98
- $20k
102
$20k-40k
84
$40k-60k
89
$60k-80k
97
$80k-100k
107
$100k-125k
113
$125k +
123
No College
61
College
102
Adv. Degree
136

Understand Seventh Generation Consumer Behavior

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Seventh Generation Basket Affinity & Size

brand
basket affinity
Archer Farms 16.3x
Horizon Organic 8.3x
Huggies 6.9x
Clorox 5.8x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
313

Where is Seventh Generation Purchased?

channels
index
Beauty
15
Club
4
Dollar
1
Drug
24
Food
87
Gas & Convenience
6
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.9x
Huggies 1.5x
Archer Farms 1.5x
Almond Breeze 1.5x

How Did They Pay?

method
index
Cash
69
Credit
107
Debit
108
Food Stamps
36

When is Seventh Generation Purchased?

day of week
Sun
14.5%
Mon
13.4%
Tue
13.5%
Wed
13.0%
Thu
13.1%
Fri
14.7%
Sat
17.7%
time of day
Morning
15.4%
Noon
17.4%
Afternoon
34.9%
Evening
25.3%
Late
7.0%

Get More Seventh Generation Data

Contact us for the latest Seventh Generation consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Seventh Generation consumers switch to?

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Why do consumers stop buying Seventh Generation products?

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Which retailers do Seventh Generation shoppers prefer to shop at?

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What motivates consumers to try Seventh Generation products?

Research the Seventh Generation Target Market

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Who actually buys Seventh Generation? Do these consumers match the intended target market of Seventh Generation?

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What motivates the target market to purchase Seventh Generation?

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What other target market should Seventh Generation look at?

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Which other brands have a similar target market?

About Our Seventh Generation Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.