Seventh Generation Baby Consumer Insights

Who buys Seventh Generation Baby?

A Seventh Generation Baby consumer is generally slightly higher income, Asian, and young adult age. Seventh Generation Baby consumers are more likely to purchase Seventh Generation Baby during larger pantry stocking trips. Brands such as Huggies, Gerber Graduates, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Seventh Generation Baby Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.49
% of Basket $ (median)
11.9%
Total Basket $ (median)
$29.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Seventh Generation Baby Consumer Demographics

demographic
index
Female
103
Male
75
<24
89
25-34
179
35-44
100
45-54
31
55-64
32
65+
39
African American
44
Asian
140
Caucasian
96
Hispanic
104
demographic
index
Has Kids
116
No Kids
63
- $20k
95
$20k-40k
98
$40k-60k
97
$60k-80k
89
$80k-100k
113
$100k-125k
101
$125k +
111
No College
64
College
97
Adv. Degree
157

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Seventh Generation Baby Basket Affinity & Size

brand
basket affinity
Huggies 38.0x
Gerber Graduates 20.3x
Archer Farms 16.7x
Gerber 15.5x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
238

Where is Seventh Generation Baby Purchased?

channels
index
Club
2
Dollar
3
Drug
45
Food
69
Mass
161
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 2.3x
Gerber Graduates 2.2x
Horizon Organic 2.1x
Gerber 2.0x

How Did They Pay?

method
index
Cash
58
Credit
101
Debit
115
Food Stamps
42

When is Seventh Generation Baby Purchased?

day of week
Sun
12.6%
Mon
12.1%
Tue
15.1%
Wed
10.8%
Thu
15.2%
Fri
16.2%
Sat
18.0%
time of day
Morning
15.4%
Noon
18.4%
Afternoon
32.5%
Evening
27.0%
Late
6.7%

Get More Seventh Generation Baby Data

Contact us for the latest Seventh Generation Baby consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Seventh Generation Baby consumers switch to?

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Why do consumers stop buying Seventh Generation Baby products?

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Which retailers do Seventh Generation Baby shoppers prefer to shop at?

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What motivates consumers to try Seventh Generation Baby products?

Research the Seventh Generation Baby Target Market

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Who actually buys Seventh Generation Baby? Do these consumers match the intended target market of Seventh Generation Baby?

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What motivates the target market to purchase Seventh Generation Baby?

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What other target market should Seventh Generation Baby look at?

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Which other brands have a similar target market?

About Our Seventh Generation Baby Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.