Seventh Generation Baby Consumer Insights

Who buys Seventh Generation Baby?

A Seventh Generation Baby consumer is generally slightly higher income, Asian, and young adult age. Seventh Generation Baby consumers are more likely to purchase Seventh Generation Baby during larger pantry stocking trips. Brands such as Huggies, Gerber Graduates, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Seventh Generation Baby Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
11.9%
Total Basket $ (median)
$29.32

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Seventh Generation Baby Consumer Demographics

demographic
index
Female
103
Male
75
<24
89
25-34
179
35-44
100
45-54
31
55-64
32
65+
39
African American
44
Asian
140
Caucasian
96
Hispanic
104
demographic
index
Has Kids
116
No Kids
63
- $20k
95
$20k-40k
98
$40k-60k
97
$60k-80k
89
$80k-100k
113
$100k-125k
101
$125k +
111
No College
64
College
97
Adv. Degree
157

Understand Seventh Generation Baby Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Seventh Generation Baby Basket Affinity & Size

brand
basket affinity
Huggies 38.0x
Gerber Graduates 20.3x
Archer Farms 16.7x
Gerber 15.5x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
238

Where is Seventh Generation Baby Purchased?

channels
index
Club
2
Dollar
3
Drug
45
Food
69
Mass
161
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 2.3x
Gerber Graduates 2.2x
Horizon Organic 2.1x
Gerber 2.0x

How Did They Pay?

method
index
Cash
58
Credit
101
Debit
115
Food Stamps
42

When is Seventh Generation Baby Purchased?

day of week
Sun
12.6%
Mon
12.1%
Tue
15.1%
Wed
10.8%
Thu
15.2%
Fri
16.2%
Sat
18.0%
time of day
Morning
15.4%
Noon
18.4%
Afternoon
32.5%
Evening
27.0%
Late
6.7%

About Our Seventh Generation Baby Consumer Insights

How do we know who buys Seventh Generation Baby? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Seventh Generation Baby consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.