Seventh Generation Baby Consumer Insights

Who buys Seventh Generation Baby? Seventh Generation Baby consumers are generally slightly higher income, Asian, and young adult age. Seventh Generation Baby consumers are more likely to purchase Seventh Generation Baby during larger pantry stocking trips. Brands such as Huggies, Gerber Graduates, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Seventh Generation Baby Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
11.9%
Total Basket $ (median)
$29.32

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Seventh Generation Baby Consumer Demographics

demographic
index
Female
103
Male
75
<24
89
25-34
179
35-44
100
45-54
31
55-64
32
65+
39
African American
44
Asian
140
Caucasian
96
Hispanic
104
demographic
index
Has Kids
116
No Kids
63
- $20k
95
$20k-40k
98
$40k-60k
97
$60k-80k
89
$80k-100k
113
$100k-125k
101
$125k +
111
No College
64
College
97
Adv. Degree
157

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Seventh Generation Baby Basket Affinity & Size

brand
basket affinity
Huggies 38.0x
Gerber Graduates 20.3x
Archer Farms 16.7x
Gerber 15.5x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
238

Where is Seventh Generation Baby Purchased?

channels
index
Club
2
Dollar
3
Drug
45
Food
69
Mass
161
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 2.3x
Gerber Graduates 2.2x
Horizon Organic 2.1x
Gerber 2.0x

How Did They Pay?

method
index
Cash
58
Credit
101
Debit
115
Food Stamps
42

When is Seventh Generation Baby Purchased?

day of week
Sun
12.6%
Mon
12.1%
Tue
15.1%
Wed
10.8%
Thu
15.2%
Fri
16.2%
Sat
18.0%
time of day
Morning
15.4%
Noon
18.4%
Afternoon
32.5%
Evening
27.0%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Seventh Generation Baby consumers purchase?

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Why do Seventh Generation Baby consumers try new brands?

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Where do Seventh Generation Baby consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Seventh Generation Baby Target Market

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Who actually buys Seventh Generation Baby? Do these consumers match the intended target market of Seventh Generation Baby?

Thought bubble

What motivates the target market to purchase Seventh Generation Baby?

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What other target market should Seventh Generation Baby look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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