Shady Brook Farms Consumer Insights

Who buys Shady Brook Farms?

A Shady Brook Farms consumer is generally very high income, African American, and lower middle age. Shady Brook Farms consumers are more likely to purchase Shady Brook Farms during larger pantry stocking trips. Brands such as Smart Balance, Perdue, and Goya also tend to be purchased in the same trip. See sample consumer insights data below.

Shady Brook Farms Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.98
% of Basket $ (median)
6.4%
Total Basket $ (median)
$77.41

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Shady Brook Farms Consumer Demographics

demographic
index
Female
99
Male
111
<24
95
25-34
106
35-44
107
45-54
91
55-64
81
65+
68
African American
178
Asian
52
Caucasian
108
Hispanic
43
demographic
index
Has Kids
98
No Kids
106
- $20k
52
$20k-40k
71
$40k-60k
85
$60k-80k
98
$80k-100k
120
$100k-125k
127
$125k +
150
No College
73
College
97
Adv. Degree
149

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Shady Brook Farms Basket Affinity & Size

brand
basket affinity
Smart Balance 16.3x
Perdue 11.1x
Goya 8.1x
Old El Paso 6.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
526

Where is Shady Brook Farms Purchased?

channels
index
Drug
1
Food
234
Gas & Convenience
2
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 3.0x
Perdue 2.7x
Utz 2.6x
Goya 2.1x

How Did They Pay?

method
index
Cash
147
Credit
99
Debit
81
Food Stamps
83

When is Shady Brook Farms Purchased?

day of week
Sun
23.9%
Mon
14.1%
Tue
11.8%
Wed
9.9%
Thu
10.3%
Fri
12.8%
Sat
17.2%
time of day
Morning
15.7%
Noon
17.6%
Afternoon
36.7%
Evening
25.1%
Late
4.9%

Get More Shady Brook Farms Data

Contact us for the latest Shady Brook Farms consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Shady Brook Farms consumers switch to?

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Why do consumers stop buying Shady Brook Farms products?

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Which retailers do Shady Brook Farms shoppers prefer to shop at?

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What motivates consumers to try Shady Brook Farms products?

Research the Shady Brook Farms Target Market

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Who actually buys Shady Brook Farms? Do these consumers match the intended target market of Shady Brook Farms?

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What motivates the target market to buy Shady Brook Farms?

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What other target market should Shady Brook Farms look at?

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Which other brands have a similar target market?

About Our Shady Brook Farms Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.