Shake 'N Bake Consumer Insights

Who buys Shake 'N Bake? A Shake 'N Bake consumer is generally lower income, Caucasian, and older age. Shake 'N Bake consumers are more likely to purchase Shake 'N Bake during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Kraft Macaroni & Cheese, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Shake 'N Bake Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.19
% of Basket $ (median)
3.1%
Total Basket $ (median)
$71.07

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Shake 'N Bake Consumer Demographics

demographic
index
Female
101
Male
95
<24
86
25-34
90
35-44
100
45-54
111
55-64
118
65+
84
African American
55
Asian
50
Caucasian
112
Hispanic
65
demographic
index
Has Kids
99
No Kids
102
- $20k
100
$20k-40k
104
$40k-60k
100
$60k-80k
92
$80k-100k
102
$100k-125k
101
$125k +
102
No College
127
College
97
Adv. Degree
81

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Shake 'N Bake Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 4.6x
Kraft Macaroni & Cheese 4.5x
YoCrunch 4.2x
Perdue 4.2x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
122
Pantry Stocking (21+ Items)
507

Where is Shake 'N Bake Purchased?

channels
index
Club
0
Dollar
18
Drug
12
Food
176
Gas & Convenience
16
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.5x
YoCrunch 1.5x
Duncan Hines 1.4x
Lean Cuisine 1.4x

How Did They Pay?

method
index
Cash
106
Credit
90
Debit
99
Food Stamps
167

When is Shake 'N Bake Purchased?

day of week
Sun
20.5%
Mon
14.7%
Tue
13.2%
Wed
11.4%
Thu
11.0%
Fri
12.5%
Sat
16.7%
time of day
Morning
13.5%
Noon
17.3%
Afternoon
39.2%
Evening
25.5%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Shake 'N Bake consumers purchase?

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Why do Shake 'N Bake consumers try new brands?

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Where do Shake 'N Bake consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Shake 'N Bake Target Market

Arrow and target

Who actually buys Shake 'N Bake? Do these consumers match the intended target market of Shake 'N Bake?

Thought bubble

What motivates the target market to purchase Shake 'N Bake?

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What other target market should Shake 'N Bake look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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