Shake 'N Bake Consumer Insights

Who buys Shake 'N Bake?

A Shake 'N Bake consumer is generally lower income, Caucasian, and older age. Shake 'N Bake consumers are more likely to purchase Shake 'N Bake during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Kraft Macaroni & Cheese, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Shake 'N Bake Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.19
% of Basket $ (median)
3.1%
Total Basket $ (median)
$71.07

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Shake 'N Bake Consumer Demographics

demographic
index
Female
101
Male
95
<24
86
25-34
90
35-44
100
45-54
111
55-64
118
65+
84
African American
55
Asian
50
Caucasian
112
Hispanic
65
demographic
index
Has Kids
99
No Kids
102
- $20k
100
$20k-40k
104
$40k-60k
100
$60k-80k
92
$80k-100k
102
$100k-125k
101
$125k +
102
No College
127
College
97
Adv. Degree
81

Understand Shake 'N Bake Consumer Behavior

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Shake 'N Bake Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 4.6x
Kraft Macaroni & Cheese 4.5x
YoCrunch 4.2x
Perdue 4.2x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
122
Pantry Stocking (21+ Items)
507

Where is Shake 'N Bake Purchased?

channels
index
Club
0
Dollar
18
Drug
12
Food
176
Gas & Convenience
16
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.5x
YoCrunch 1.5x
Duncan Hines 1.4x
Lean Cuisine 1.4x

How Did They Pay?

method
index
Cash
106
Credit
90
Debit
99
Food Stamps
167

When is Shake 'N Bake Purchased?

day of week
Sun
20.5%
Mon
14.7%
Tue
13.2%
Wed
11.4%
Thu
11.0%
Fri
12.5%
Sat
16.7%
time of day
Morning
13.5%
Noon
17.3%
Afternoon
39.2%
Evening
25.5%
Late
4.6%

About Our Shake 'N Bake Consumer Insights

How do we know who buys Shake 'N Bake? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Shake 'N Bake consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.