Shallots Consumer Insights

Who buys Shallots?

A Shallots consumer is generally very high income, Asian, and adolescent age. Shallots consumers are more likely to purchase Shallots during larger pantry stocking trips. Brands such as Swanson, Boars Head, and Goya also tend to be purchased in the same trip. See sample consumer insights data below.

Shallots Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$0.99
% of Basket $ (median)
1.9%
Total Basket $ (median)
$53.27

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Shallots Consumer Demographics

demographic
index
Female
95
Male
153
<24
177
25-34
104
35-44
94
45-54
93
55-64
95
65+
146
African American
52
Asian
378
Caucasian
80
Hispanic
60
demographic
index
Has Kids
85
No Kids
133
- $20k
94
$20k-40k
79
$40k-60k
77
$60k-80k
92
$80k-100k
90
$100k-125k
119
$125k +
174
No College
63
College
101
Adv. Degree
140

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Shallots Basket Affinity & Size

brand
basket affinity
Swanson 9.5x
Boars Head 8.6x
Goya 7.2x
Barilla 6.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
189
Pantry Stocking (21+ Items)
375

Where is Shallots Purchased?

channels
index
Club
2
Dollar
38
Drug
6
Food
282
Gas & Convenience
16
Mass
7
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Goya 1.5x
Boars Head 1.5x
Almond Breeze 1.4x

How Did They Pay?

method
index
Cash
110
Credit
131
Debit
70
Food Stamps
78

When is Shallots Purchased?

day of week
Sun
19.7%
Mon
13.5%
Tue
12.2%
Wed
11.7%
Thu
10.2%
Fri
14.1%
Sat
18.5%
time of day
Morning
14.9%
Noon
19.4%
Afternoon
37.8%
Evening
23.8%
Late
4.1%

About Our Shallots Consumer Insights

How do we know who buys Shallots? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Shallots consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.