Shamrock Farms Consumer Insights

Who buys Shamrock Farms?

A Shamrock Farms consumer is generally very low income, Hispanic, and senior age. Shamrock Farms consumers are more likely to purchase Shamrock Farms during larger pantry stocking trips. Brands such as Birds Eye, Simply Juice, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Shamrock Farms Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.69
% of Basket $ (median)
7.0%
Total Basket $ (median)
$38.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Shamrock Farms Consumer Demographics

demographic
index
Female
96
Male
142
<24
145
25-34
100
35-44
91
45-54
99
55-64
93
65+
219
African American
38
Asian
87
Caucasian
96
Hispanic
155
demographic
index
Has Kids
100
No Kids
101
- $20k
137
$20k-40k
97
$40k-60k
78
$60k-80k
103
$80k-100k
100
$100k-125k
92
$125k +
117
No College
90
College
106
Adv. Degree
81

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Shamrock Farms Basket Affinity & Size

brand
basket affinity
Birds Eye 8.3x
Simply Juice 6.5x
Oroweat 6.4x
Vlasic 5.9x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
328

Where is Shamrock Farms Purchased?

channels
index
Club
4
Dollar
304
Drug
68
Food
77
Gas & Convenience
116
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.0x
Monster Energy 1.7x
Huggies 1.5x
Oroweat 1.5x

How Did They Pay?

method
index
Cash
97
Credit
85
Debit
113
Food Stamps
140

When is Shamrock Farms Purchased?

day of week
Sun
17.2%
Mon
13.8%
Tue
13.3%
Wed
13.4%
Thu
11.4%
Fri
14.1%
Sat
16.8%
time of day
Morning
17.0%
Noon
13.5%
Afternoon
33.9%
Evening
27.8%
Late
7.9%

About Our Shamrock Farms Consumer Insights

How do we know who buys Shamrock Farms? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Shamrock Farms consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.