Shamrock Farms Consumer Insights

Who buys Shamrock Farms?

A Shamrock Farms consumer is generally very low income, Hispanic, and senior age. Shamrock Farms consumers are more likely to purchase Shamrock Farms during larger pantry stocking trips. Brands such as Birds Eye, Simply Juice, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

Shamrock Farms Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.69
% of Basket $ (median)
7.0%
Total Basket $ (median)
$38.43

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Shamrock Farms Consumer Demographics

demographic
index
Female
96
Male
142
<24
145
25-34
100
35-44
91
45-54
99
55-64
93
65+
219
African American
38
Asian
87
Caucasian
96
Hispanic
155
demographic
index
Has Kids
100
No Kids
101
- $20k
137
$20k-40k
97
$40k-60k
78
$60k-80k
103
$80k-100k
100
$100k-125k
92
$125k +
117
No College
90
College
106
Adv. Degree
81

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Shamrock Farms Basket Affinity & Size

brand
basket affinity
Birds Eye 8.3x
Simply Juice 6.5x
Oroweat 6.4x
Vlasic 5.9x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
328

Where is Shamrock Farms Purchased?

channels
index
Club
4
Dollar
304
Drug
68
Food
77
Gas & Convenience
116
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.0x
Monster Energy 1.7x
Huggies 1.5x
Oroweat 1.5x

How Did They Pay?

method
index
Cash
97
Credit
85
Debit
113
Food Stamps
140

When is Shamrock Farms Purchased?

day of week
Sun
17.2%
Mon
13.8%
Tue
13.3%
Wed
13.4%
Thu
11.4%
Fri
14.1%
Sat
16.8%
time of day
Morning
17.0%
Noon
13.5%
Afternoon
33.9%
Evening
27.8%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Shamrock Farms consumers purchase?

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Why do Shamrock Farms consumers try new brands?

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Where do Shamrock Farms consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Shamrock Farms Target Market

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Who actually buys Shamrock Farms? Do these consumers match the intended target market of Shamrock Farms?

Thought bubble

What motivates the target market to purchase Shamrock Farms?

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What other target market should Shamrock Farms look at?

venn diagram

Which other brands have a similar target market?

About Our Shamrock Farms Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.