Shasta Consumer Insights

Who buys Shasta?

A Shasta consumer is generally very low income, Hispanic, and senior age. Shasta consumers are more likely to purchase Shasta during larger pantry stocking trips. Brands such as Bar-S, Banquet, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Shasta Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
8.1%
Total Basket $ (median)
$24.55

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Shasta Consumer Demographics

demographic
index
Female
97
Male
129
<24
152
25-34
110
35-44
93
45-54
91
55-64
87
65+
154
African American
119
Asian
149
Caucasian
74
Hispanic
245
demographic
index
Has Kids
100
No Kids
101
- $20k
162
$20k-40k
142
$40k-60k
117
$60k-80k
81
$80k-100k
74
$100k-125k
93
$125k +
38
No College
143
College
97
Adv. Degree
66

Understand Shasta Consumer Behavior

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Shasta Basket Affinity & Size

brand
basket affinity
Bar-S 12.3x
Banquet 6.1x
Totino's Party Pizza 5.8x
Cheetos 5.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
184
Pantry Stocking (21+ Items)
305

Where is Shasta Purchased?

channels
index
Club
197
Dollar
1073
Drug
1
Food
174
Gas & Convenience
34
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.9x
Monster Energy 1.7x
Taylor Farms 1.6x
Oroweat 1.6x

How Did They Pay?

method
index
Cash
260
Credit
40
Debit
63
Food Stamps
198

When is Shasta Purchased?

day of week
Sun
15.8%
Mon
13.2%
Tue
12.4%
Wed
12.7%
Thu
12.3%
Fri
14.5%
Sat
19.2%
time of day
Morning
15.9%
Noon
17.3%
Afternoon
33.9%
Evening
26.4%
Late
6.5%

About Our Shasta Consumer Insights

How do we know who buys Shasta? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Shasta consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.