Shea Moisture Consumer Insights

Who buys Shea Moisture?

A Shea Moisture consumer is generally very low income, African American, and adolescent age. Shea Moisture consumers are more likely to purchase Shea Moisture during larger pantry stocking trips. Brands such as Archer Farms, Neutrogena, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Shea Moisture Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.99
% of Basket $ (median)
29.1%
Total Basket $ (median)
$34.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Shea Moisture Consumer Demographics

demographic
index
Female
102
Male
81
<24
162
25-34
137
35-44
100
45-54
70
55-64
51
65+
37
African American
824
Asian
96
Caucasian
53
Hispanic
123
demographic
index
Has Kids
101
No Kids
99
- $20k
135
$20k-40k
117
$40k-60k
107
$60k-80k
105
$80k-100k
86
$100k-125k
71
$125k +
81
No College
62
College
109
Adv. Degree
101

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Shea Moisture Basket Affinity & Size

brand
basket affinity
Archer Farms 21.0x
Neutrogena 10.6x
Olay 10.3x
Secret 8.3x
basket size
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
165

Where is Shea Moisture Purchased?

channels
index
Beauty
1722
Dollar
2
Drug
546
Food
2
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Gold Peak 1.4x
Listerine 1.4x
Archer Farms 1.4x

How Did They Pay?

method
index
Cash
102
Credit
81
Debit
122
Food Stamps
35

When is Shea Moisture Purchased?

day of week
Sun
15.2%
Mon
11.9%
Tue
12.8%
Wed
12.2%
Thu
13.6%
Fri
15.5%
Sat
18.8%
time of day
Morning
13.4%
Noon
15.5%
Afternoon
33.8%
Evening
28.6%
Late
8.7%

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Find Answers to Questions

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Which brands do Shea Moisture consumers switch to?

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Why do consumers stop buying Shea Moisture products?

Store front

Which retailers do Shea Moisture shoppers prefer to shop at?

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What motivates consumers to try Shea Moisture products?

Research the Shea Moisture Target Market

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Who actually buys Shea Moisture? Do these consumers match the intended target market of Shea Moisture?

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What motivates the target market to buy Shea Moisture?

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What other target market should Shea Moisture look at?

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Which other brands have a similar target market?

About Our Shea Moisture Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.