Shearer's (Snacks) Consumer Insights

Who buys Shearer's (Snacks)?

A Shearer's (Snacks) consumer is generally median income, Caucasian, and older age. Shearer's (Snacks) consumers are more likely to purchase Shearer's (Snacks) during larger pantry stocking trips. Brands such as Entenmann's, Nabisco Triscuit, and Tostitos Scoops also tend to be purchased in the same trip. See sample consumer insights data below.

Shearer's (Snacks) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.1%
Total Basket $ (median)
$48.65

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Shearer's (Snacks) Consumer Demographics

demographic
index
Female
100
Male
103
<24
88
25-34
107
35-44
84
45-54
112
55-64
133
65+
93
African American
88
Asian
46
Caucasian
117
Hispanic
25
demographic
index
Has Kids
91
No Kids
120
- $20k
68
$20k-40k
117
$40k-60k
116
$60k-80k
122
$80k-100k
108
$100k-125k
69
$125k +
59
No College
151
College
91
Adv. Degree
84

Understand Shearer's (Snacks) Consumer Behavior

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Shearer's (Snacks) Basket Affinity & Size

brand
basket affinity
Entenmann's 8.8x
Nabisco Triscuit 7.5x
Tostitos Scoops 5.4x
Snyders Of Hanover 5.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
355

Where is Shearer's (Snacks) Purchased?

channels
index
Club
95
Dollar
43
Drug
218
Food
149
Gas & Convenience
77
Mass
51
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Utz 1.9x
Maxwell House 1.9x
Birds Eye 1.6x

How Did They Pay?

method
index
Cash
114
Credit
104
Debit
86
Food Stamps
139

When is Shearer's (Snacks) Purchased?

day of week
Sun
16.9%
Mon
12.0%
Tue
14.6%
Wed
11.0%
Thu
11.0%
Fri
15.1%
Sat
19.4%
time of day
Morning
15.3%
Noon
18.6%
Afternoon
35.1%
Evening
25.7%
Late
5.2%

Get More Shearer's (Snacks) Data

Contact us for the latest Shearer's (Snacks) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Shearer's (Snacks) consumers switch to?

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Why do consumers stop buying Shearer's (Snacks) products?

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Which retailers do Shearer's (Snacks) shoppers prefer to shop at?

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What motivates consumers to try Shearer's (Snacks) products?

Research the Shearer's (Snacks) Target Market

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Who actually buys Shearer's (Snacks)? Do these consumers match the intended target market of Shearer's (Snacks)?

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What motivates the target market to purchase Shearer's (Snacks)?

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What other target market should Shearer's (Snacks) look at?

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Which other brands have a similar target market?

About Our Shearer's (Snacks) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.