Shearer's (Snacks) Consumer Insights

Who buys Shearer's (Snacks)? Shearer's (Snacks) consumers are generally median income, Caucasian, and older age. Shearer's (Snacks) consumers are more likely to purchase Shearer's (Snacks) during larger pantry stocking trips. Brands such as Entenmann's, Nabisco Triscuit, and Tostitos Scoops also tend to be purchased in the same trip. Sample consumer insights data below.

Shearer's (Snacks) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.1%
Total Basket $ (median)
$48.65

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  • Behavioral data
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  • Recent demographic data

Shearer's (Snacks) Consumer Demographics

demographic
index
Female
100
Male
103
<24
88
25-34
107
35-44
84
45-54
112
55-64
133
65+
93
African American
88
Asian
46
Caucasian
117
Hispanic
25
demographic
index
Has Kids
91
No Kids
120
- $20k
68
$20k-40k
117
$40k-60k
116
$60k-80k
122
$80k-100k
108
$100k-125k
69
$125k +
59
No College
151
College
91
Adv. Degree
84

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Shearer's (Snacks) Basket Affinity & Size

brand
basket affinity
Entenmann's 8.8x
Nabisco Triscuit 7.5x
Tostitos Scoops 5.4x
Snyders Of Hanover 5.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
355

Where is Shearer's (Snacks) Purchased?

channels
index
Club
95
Dollar
43
Drug
218
Food
149
Gas & Convenience
77
Mass
51
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Utz 1.9x
Maxwell House 1.9x
Birds Eye 1.6x

How Did They Pay?

method
index
Cash
114
Credit
104
Debit
86
Food Stamps
139

When is Shearer's (Snacks) Purchased?

day of week
Sun
16.9%
Mon
12.0%
Tue
14.6%
Wed
11.0%
Thu
11.0%
Fri
15.1%
Sat
19.4%
time of day
Morning
15.3%
Noon
18.6%
Afternoon
35.1%
Evening
25.7%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Shearer's (Snacks) consumers purchase?

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Why do Shearer's (Snacks) consumers try new brands?

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Where do Shearer's (Snacks) consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Shearer's (Snacks) Target Market

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Who actually buys Shearer's (Snacks)? Do these consumers match the intended target market of Shearer's (Snacks)?

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What motivates the target market to purchase Shearer's (Snacks)?

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What other target market should Shearer's (Snacks) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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