Sheba Consumer Insights

Who buys Sheba?

A Sheba consumer is generally lower income, Caucasian, and older age. Sheba consumers are more likely to purchase Sheba during larger pantry stocking trips. Brands such as Purina Friskies, Glade, and Arm & Hammer also tend to be purchased in the same trip. See sample consumer insights data below.

Sheba Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.00
% of Basket $ (median)
10.8%
Total Basket $ (median)
$37.11

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sheba Consumer Demographics

demographic
index
Female
105
Male
50
<24
127
25-34
101
35-44
82
45-54
105
55-64
162
65+
102
African American
32
Asian
42
Caucasian
109
Hispanic
99
demographic
index
Has Kids
68
No Kids
173
- $20k
125
$20k-40k
141
$40k-60k
120
$60k-80k
98
$80k-100k
82
$100k-125k
73
$125k +
45
No College
132
College
95
Adv. Degree
88

Understand Sheba Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Sheba Basket Affinity & Size

brand
basket affinity
Purina Friskies 22.9x
Glade 6.3x
Arm & Hammer 6.0x
Febreze 6.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
475

Where is Sheba Purchased?

channels
index
Club
2
Dollar
267
Drug
55
Food
90
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.9x
Maxwell House 1.6x
Scott 1.5x
Marlboro 1.5x

How Did They Pay?

method
index
Cash
122
Credit
82
Debit
106
Food Stamps
59

When is Sheba Purchased?

day of week
Sun
14.1%
Mon
11.8%
Tue
11.3%
Wed
12.2%
Thu
13.1%
Fri
17.4%
Sat
20.2%
time of day
Morning
12.5%
Noon
17.5%
Afternoon
37.5%
Evening
25.9%
Late
6.7%

Get More Sheba Data

Contact us for the latest Sheba consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sheba consumers switch to?

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Why do consumers stop buying Sheba products?

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Which retailers do Sheba shoppers prefer to shop at?

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What motivates consumers to try Sheba products?

Research the Sheba Target Market

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Who actually buys Sheba? Do these consumers match the intended target market of Sheba?

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What motivates the target market to purchase Sheba?

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What other target market should Sheba look at?

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Which other brands have a similar target market?

About Our Sheba Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.