Sheba Consumer Insights

Who buys Sheba? A Sheba consumer is generally lower income, Caucasian, and older age. Sheba consumers are more likely to purchase Sheba during larger pantry stocking trips. Brands such as Purina Friskies, Glade, and Arm & Hammer also tend to be purchased in the same trip. Sample consumer insights data below.

Sheba Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
10.8%
Total Basket $ (median)
$37.11

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sheba Consumer Demographics

demographic
index
Female
105
Male
50
<24
127
25-34
101
35-44
82
45-54
105
55-64
162
65+
102
African American
32
Asian
42
Caucasian
109
Hispanic
99
demographic
index
Has Kids
68
No Kids
173
- $20k
125
$20k-40k
141
$40k-60k
120
$60k-80k
98
$80k-100k
82
$100k-125k
73
$125k +
45
No College
132
College
95
Adv. Degree
88

Understand Sheba Consumer Behavior

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Sheba Basket Affinity & Size

brand
basket affinity
Purina Friskies 22.9x
Glade 6.3x
Arm & Hammer 6.0x
Febreze 6.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
475

Where is Sheba Purchased?

channels
index
Club
2
Dollar
267
Drug
55
Food
90
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.9x
Maxwell House 1.6x
Scott 1.5x
Marlboro 1.5x

How Did They Pay?

method
index
Cash
122
Credit
82
Debit
106
Food Stamps
59

When is Sheba Purchased?

day of week
Sun
14.1%
Mon
11.8%
Tue
11.3%
Wed
12.2%
Thu
13.1%
Fri
17.4%
Sat
20.2%
time of day
Morning
12.5%
Noon
17.5%
Afternoon
37.5%
Evening
25.9%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sheba consumers purchase?

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Why do Sheba consumers try new brands?

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Where do Sheba consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sheba Target Market

Arrow and target

Who actually buys Sheba? Do these consumers match the intended target market of Sheba?

Thought bubble

What motivates the target market to purchase Sheba?

magnifying glass

What other target market should Sheba look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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