Shedd's Country Crock Consumer Insights

Who buys Shedd's Country Crock?

A Shedd's Country Crock consumer is generally lower income, African American, and adolescent age. Shedd's Country Crock consumers are more likely to purchase Shedd's Country Crock during larger pantry stocking trips. Brands such as Kraft Singles, Sunny Meadow, and Chef Boyardee also tend to be purchased in the same trip. See sample consumer insights data below.

Shedd's Country Crock Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.28
% of Basket $ (median)
3.9%
Total Basket $ (median)
$83.07

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Shedd's Country Crock Consumer Demographics

demographic
index
Female
101
Male
91
<24
107
25-34
105
35-44
102
45-54
95
55-64
90
65+
78
African American
113
Asian
49
Caucasian
104
Hispanic
112
demographic
index
Has Kids
103
No Kids
92
- $20k
125
$20k-40k
127
$40k-60k
112
$60k-80k
100
$80k-100k
95
$100k-125k
76
$125k +
58
No College
130
College
98
Adv. Degree
73

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Shedd's Country Crock Basket Affinity & Size

brand
basket affinity
Kraft Singles 4.8x
Sunny Meadow 4.3x
Chef Boyardee 4.1x
Velveeta 4.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
487

Where is Shedd's Country Crock Purchased?

channels
index
Club
65
Dollar
50
Drug
10
Food
137
Gas & Convenience
16
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.4x
Armour 1.4x
Blue Bonnet 1.4x
Totino's Party Pizza 1.4x

How Did They Pay?

method
index
Cash
103
Credit
79
Debit
105
Food Stamps
221

When is Shedd's Country Crock Purchased?

day of week
Sun
18.3%
Mon
13.2%
Tue
12.0%
Wed
12.3%
Thu
11.4%
Fri
14.7%
Sat
18.0%
time of day
Morning
14.0%
Noon
16.1%
Afternoon
34.7%
Evening
28.6%
Late
6.6%

About Our Shedd's Country Crock Consumer Insights

How do we know who buys Shedd's Country Crock? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Shedd's Country Crock consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.