Shedd's Country Crock Consumer Insights

Who buys Shedd's Country Crock?

A Shedd's Country Crock consumer is generally lower income, African American, and adolescent age. Shedd's Country Crock consumers are more likely to purchase Shedd's Country Crock during larger pantry stocking trips. Brands such as Kraft Singles, Sunny Meadow, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Shedd's Country Crock Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.28
% of Basket $ (median)
3.9%
Total Basket $ (median)
$83.07

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Shedd's Country Crock Consumer Demographics

demographic
index
Female
101
Male
91
<24
107
25-34
105
35-44
102
45-54
95
55-64
90
65+
78
African American
113
Asian
49
Caucasian
104
Hispanic
112
demographic
index
Has Kids
103
No Kids
92
- $20k
125
$20k-40k
127
$40k-60k
112
$60k-80k
100
$80k-100k
95
$100k-125k
76
$125k +
58
No College
130
College
98
Adv. Degree
73

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Shedd's Country Crock Basket Affinity & Size

brand
basket affinity
Kraft Singles 4.8x
Sunny Meadow 4.3x
Chef Boyardee 4.1x
Velveeta 4.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
487

Where is Shedd's Country Crock Purchased?

channels
index
Club
65
Dollar
50
Drug
10
Food
137
Gas & Convenience
16
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.4x
Armour 1.4x
Blue Bonnet 1.4x
Totino's Party Pizza 1.4x

How Did They Pay?

method
index
Cash
103
Credit
79
Debit
105
Food Stamps
221

When is Shedd's Country Crock Purchased?

day of week
Sun
18.3%
Mon
13.2%
Tue
12.0%
Wed
12.3%
Thu
11.4%
Fri
14.7%
Sat
18.0%
time of day
Morning
14.0%
Noon
16.1%
Afternoon
34.7%
Evening
28.6%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Shedd's Country Crock consumers purchase?

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Why do Shedd's Country Crock consumers try new brands?

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Where do Shedd's Country Crock consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Shedd's Country Crock Target Market

Arrow and target

Who actually buys Shedd's Country Crock? Do these consumers match the intended target market of Shedd's Country Crock?

Thought bubble

What motivates the target market to purchase Shedd's Country Crock?

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What other target market should Shedd's Country Crock look at?

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Which other brands have a similar target market?

About Our Shedd's Country Crock Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.