Sheila Gs Consumer Insights

Who buys Sheila Gs?

A Sheila Gs consumer is generally very high income, Caucasian, and senior age. Sheila Gs consumers are more likely to purchase Sheila Gs during larger pantry stocking trips. Brands such as Taylor Farms, Bolthouse Farms, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Sheila Gs Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.00
% of Basket $ (median)
6.7%
Total Basket $ (median)
$59.81

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sheila Gs Consumer Demographics

demographic
index
Female
101
Male
93
<24
68
25-34
89
35-44
88
45-54
126
55-64
131
65+
131
African American
74
Asian
92
Caucasian
105
Hispanic
69
demographic
index
Has Kids
89
No Kids
126
- $20k
94
$20k-40k
78
$40k-60k
94
$60k-80k
98
$80k-100k
97
$100k-125k
118
$125k +
133
No College
81
College
103
Adv. Degree
107

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Sheila Gs Basket Affinity & Size

brand
basket affinity
Taylor Farms 7.5x
Bolthouse Farms 5.4x
Marketside 5.2x
Generic Pma 5.1x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
294

Where is Sheila Gs Purchased?

channels
index
Beauty
85
Club
425
Dollar
16
Drug
49
Food
77
Gas & Convenience
21
Mass
57
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.6x
Sparkling Ice 1.5x
Yoplait Light 1.4x
Birds Eye Steamfresh 1.4x

How Did They Pay?

method
index
Cash
99
Credit
87
Debit
120
Food Stamps
62

When is Sheila Gs Purchased?

day of week
Sun
15.6%
Mon
10.5%
Tue
11.4%
Wed
15.8%
Thu
10.2%
Fri
16.5%
Sat
20.1%
time of day
Morning
10.8%
Noon
16.6%
Afternoon
41.6%
Evening
25.6%
Late
5.4%

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Find Answers to Questions

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Which brands do Sheila Gs consumers switch to?

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Why do consumers stop buying Sheila Gs products?

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Which retailers do Sheila Gs shoppers prefer to shop at?

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What motivates consumers to try Sheila Gs products?

Research the Sheila Gs Target Market

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Who actually buys Sheila Gs? Do these consumers match the intended target market of Sheila Gs?

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What motivates the target market to buy Sheila Gs?

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What other target market should Sheila Gs look at?

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Which other brands have a similar target market?

About Our Sheila Gs Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.