Sheila Gs Consumer Insights

Who buys Sheila Gs?

A Sheila Gs consumer is generally very high income, Caucasian, and senior age. Sheila Gs consumers are more likely to purchase Sheila Gs during larger pantry stocking trips. Brands such as Taylor Farms, Bolthouse Farms, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

Sheila Gs Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
6.7%
Total Basket $ (median)
$59.81

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sheila Gs Consumer Demographics

demographic
index
Female
101
Male
93
<24
68
25-34
89
35-44
88
45-54
126
55-64
131
65+
131
African American
74
Asian
92
Caucasian
105
Hispanic
69
demographic
index
Has Kids
89
No Kids
126
- $20k
94
$20k-40k
78
$40k-60k
94
$60k-80k
98
$80k-100k
97
$100k-125k
118
$125k +
133
No College
81
College
103
Adv. Degree
107

Understand Sheila Gs Consumer Behavior

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Sheila Gs Basket Affinity & Size

brand
basket affinity
Taylor Farms 7.5x
Bolthouse Farms 5.4x
Marketside 5.2x
Generic Pma 5.1x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
294

Where is Sheila Gs Purchased?

channels
index
Beauty
85
Club
425
Dollar
16
Drug
49
Food
77
Gas & Convenience
21
Mass
57
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.6x
Sparkling Ice 1.5x
Yoplait Light 1.4x
Birds Eye Steamfresh 1.4x

How Did They Pay?

method
index
Cash
99
Credit
87
Debit
120
Food Stamps
62

When is Sheila Gs Purchased?

day of week
Sun
15.6%
Mon
10.5%
Tue
11.4%
Wed
15.8%
Thu
10.2%
Fri
16.5%
Sat
20.1%
time of day
Morning
10.8%
Noon
16.6%
Afternoon
41.6%
Evening
25.6%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sheila Gs consumers purchase?

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Why do Sheila Gs consumers try new brands?

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Where do Sheila Gs consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sheila Gs Target Market

Arrow and target

Who actually buys Sheila Gs? Do these consumers match the intended target market of Sheila Gs?

Thought bubble

What motivates the target market to purchase Sheila Gs?

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What other target market should Sheila Gs look at?

venn diagram

Which other brands have a similar target market?

About Our Sheila Gs Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.