Shenandoah Growers Consumer Insights

Who buys Shenandoah Growers? Shenandoah Growers consumers are generally higher income, African American, and older age. Shenandoah Growers consumers are more likely to purchase Shenandoah Growers during larger pantry stocking trips. Brands such as Marketside, TURKEY KNOB, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Shenandoah Growers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.24
% of Basket $ (median)
3.5%
Total Basket $ (median)
$63.57

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Shenandoah Growers Consumer Demographics

demographic
index
Female
100
Male
99
<24
81
25-34
104
35-44
97
45-54
99
55-64
108
65+
106
African American
147
Asian
79
Caucasian
104
Hispanic
57
demographic
index
Has Kids
95
No Kids
112
- $20k
82
$20k-40k
100
$40k-60k
99
$60k-80k
97
$80k-100k
96
$100k-125k
116
$125k +
107
No College
77
College
103
Adv. Degree
114

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Shenandoah Growers Basket Affinity & Size

brand
basket affinity
Marketside 8.5x
TURKEY KNOB 6.7x
Sunny Meadow 6.1x
Bolthouse Farms 6.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
465

Where is Shenandoah Growers Purchased?

channels
index
Drug
0
Food
39
Mass
191
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Sunny Meadow 1.7x
Domino 1.7x
Utz 1.6x

How Did They Pay?

method
index
Cash
81
Credit
107
Debit
107
Food Stamps
97

When is Shenandoah Growers Purchased?

day of week
Sun
18.1%
Mon
13.0%
Tue
11.8%
Wed
11.3%
Thu
11.8%
Fri
15.3%
Sat
18.6%
time of day
Morning
14.0%
Noon
17.7%
Afternoon
36.4%
Evening
25.6%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Shenandoah Growers consumers purchase?

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Why do Shenandoah Growers consumers try new brands?

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Where do Shenandoah Growers consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Shenandoah Growers Target Market

Arrow and target

Who actually buys Shenandoah Growers? Do these consumers match the intended target market of Shenandoah Growers?

Thought bubble

What motivates the target market to purchase Shenandoah Growers?

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What other target market should Shenandoah Growers look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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