Shiner Consumer Insights

Who buys Shiner?

A Shiner consumer is generally slightly higher income, Hispanic, and young adult age. Shiner consumers are more likely to purchase Shiner during larger pantry stocking trips. Brands such as Bud Light, Oroweat, and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

Shiner Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.99
% of Basket $ (median)
21.7%
Total Basket $ (median)
$41.47

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Shiner Consumer Demographics

demographic
index
Female
98
Male
117
<24
60
25-34
121
35-44
102
45-54
86
55-64
79
65+
80
African American
27
Asian
76
Caucasian
104
Hispanic
106
demographic
index
Has Kids
87
No Kids
130
- $20k
37
$20k-40k
70
$40k-60k
122
$60k-80k
99
$80k-100k
131
$100k-125k
102
$125k +
111
No College
82
College
105
Adv. Degree
96

Understand Shiner Consumer Behavior

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Shiner Basket Affinity & Size

brand
basket affinity
Bud Light 7.3x
Oroweat 7.0x
Sabra 6.2x
Daisy's (Snacks) 6.0x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
220

Where is Shiner Purchased?

channels
index
Beauty
36
Club
91
Dollar
1
Drug
28
Food
170
Gas & Convenience
150
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.9x
Sunbeam 1.8x
Red Bull 1.7x
Monster Energy 1.7x

How Did They Pay?

method
index
Cash
71
Credit
129
Debit
102
Food Stamps
9

When is Shiner Purchased?

day of week
Sun
14.8%
Mon
8.2%
Tue
9.8%
Wed
11.0%
Thu
11.0%
Fri
20.6%
Sat
24.6%
time of day
Morning
7.2%
Noon
11.8%
Afternoon
34.4%
Evening
38.8%
Late
7.9%

Get More Shiner Data

Better understand Shiner consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Shiner consumers switch to?

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Why do consumers stop buying Shiner products?

Store front

Which retailers do Shiner shoppers prefer to shop at?

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What motivates consumers to try Shiner products?

Research the Shiner Target Market

Arrow and target

Who actually buys Shiner? Do these consumers match the intended target market of Shiner?

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What motivates the target market to buy Shiner?

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What other target market should Shiner look at?

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Which other brands have a similar target market?

About Our Shiner Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.