Shock Top Consumer Insights

Who buys Shock Top? Shock Top consumers are generally slightly lower income, Asian, and young adult age. Shock Top consumers are more likely to purchase Shock Top during larger pantry stocking trips. Brands such as Bud Light, Lays Wavy, and Nabisco Wheat Thins also tend to be purchased in the same trip. Sample consumer insights data below.

Shock Top Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.69
% of Basket $ (median)
22.9%
Total Basket $ (median)
$37.98

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Shock Top Consumer Demographics

demographic
index
Female
97
Male
131
<24
108
25-34
141
35-44
93
45-54
78
55-64
66
65+
55
African American
43
Asian
120
Caucasian
101
Hispanic
108
demographic
index
Has Kids
94
No Kids
113
- $20k
76
$20k-40k
84
$40k-60k
111
$60k-80k
106
$80k-100k
105
$100k-125k
99
$125k +
106
No College
61
College
106
Adv. Degree
115

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Shock Top Basket Affinity & Size

brand
basket affinity
Bud Light 6.7x
Lays Wavy 4.8x
Nabisco Wheat Thins 4.0x
Snyders Of Hanover 3.8x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
230

Where is Shock Top Purchased?

channels
index
Club
73
Dollar
2
Drug
63
Food
161
Gas & Convenience
98
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.8x
Red Bull 1.6x
Nabisco Triscuit 1.5x
Oroweat 1.5x

How Did They Pay?

method
index
Cash
112
Credit
107
Debit
99
Food Stamps
23

When is Shock Top Purchased?

day of week
Sun
14.4%
Mon
8.9%
Tue
10.0%
Wed
10.3%
Thu
12.4%
Fri
20.0%
Sat
24.0%
time of day
Morning
8.1%
Noon
13.6%
Afternoon
35.8%
Evening
35.6%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Shock Top consumers purchase?

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Why do Shock Top consumers try new brands?

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Where do Shock Top consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Shock Top Target Market

Arrow and target

Who actually buys Shock Top? Do these consumers match the intended target market of Shock Top?

Thought bubble

What motivates the target market to purchase Shock Top?

magnifying glass

What other target market should Shock Top look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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