Shock Top Consumer Insights

Who buys Shock Top?

A Shock Top consumer is generally slightly lower income, Asian, and young adult age. Shock Top consumers are more likely to purchase Shock Top during larger pantry stocking trips. Brands such as Bud Light, Lays Wavy, and Nabisco Wheat Thins also tend to be purchased in the same trip. See sample consumer insights data below.

Shock Top Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.69
% of Basket $ (median)
22.9%
Total Basket $ (median)
$37.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Shock Top Consumer Demographics

demographic
index
Female
97
Male
131
<24
108
25-34
141
35-44
93
45-54
78
55-64
66
65+
55
African American
43
Asian
120
Caucasian
101
Hispanic
108
demographic
index
Has Kids
94
No Kids
113
- $20k
76
$20k-40k
84
$40k-60k
111
$60k-80k
106
$80k-100k
105
$100k-125k
99
$125k +
106
No College
61
College
106
Adv. Degree
115

Understand Shock Top Consumer Behavior

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Shock Top Basket Affinity & Size

brand
basket affinity
Bud Light 6.7x
Lays Wavy 4.8x
Nabisco Wheat Thins 4.0x
Snyders Of Hanover 3.8x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
230

Where is Shock Top Purchased?

channels
index
Club
73
Dollar
2
Drug
63
Food
161
Gas & Convenience
98
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.8x
Red Bull 1.6x
Nabisco Triscuit 1.5x
Oroweat 1.5x

How Did They Pay?

method
index
Cash
112
Credit
107
Debit
99
Food Stamps
23

When is Shock Top Purchased?

day of week
Sun
14.4%
Mon
8.9%
Tue
10.0%
Wed
10.3%
Thu
12.4%
Fri
20.0%
Sat
24.0%
time of day
Morning
8.1%
Noon
13.6%
Afternoon
35.8%
Evening
35.6%
Late
6.9%

About Our Shock Top Consumer Insights

How do we know who buys Shock Top? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Shock Top consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.