Shoppers Value Consumer Insights

Who buys Shoppers Value? A Shoppers Value consumer is generally slightly lower income, Hispanic, and adolescent age. Shoppers Value consumers are more likely to purchase Shoppers Value during larger pantry stocking trips. Brands such as Fresh Express, Utz, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

Shoppers Value Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.69
% of Basket $ (median)
6.7%
Total Basket $ (median)
$39.86

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Shoppers Value Consumer Demographics

demographic
index
Female
97
Male
127
<24
136
25-34
107
35-44
97
45-54
94
55-64
100
65+
86
African American
77
Asian
122
Caucasian
92
Hispanic
157
demographic
index
Has Kids
107
No Kids
84
- $20k
108
$20k-40k
123
$40k-60k
124
$60k-80k
88
$80k-100k
89
$100k-125k
82
$125k +
72
No College
115
College
101
Adv. Degree
77

Understand Shoppers Value Consumer Behavior

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Shoppers Value Basket Affinity & Size

brand
basket affinity
Fresh Express 8.5x
Utz 5.7x
Bar-S 5.6x
Chef Boyardee 5.4x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
328

Where is Shoppers Value Purchased?

channels
index
Club
44
Dollar
1
Drug
91
Food
264
Gas & Convenience
6
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skippy 1.7x
Fresh Express 1.6x
Jennie-O 1.6x
Yoplait Light 1.5x

How Did They Pay?

method
index
Cash
378
Credit
24
Debit
24
Food Stamps
167

When is Shoppers Value Purchased?

day of week
Sun
17.7%
Mon
14.5%
Tue
13.8%
Wed
13.5%
Thu
11.9%
Fri
13.0%
Sat
15.7%
time of day
Morning
17.0%
Noon
15.3%
Afternoon
33.0%
Evening
26.7%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Shoppers Value consumers purchase?

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Why do Shoppers Value consumers try new brands?

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Where do Shoppers Value consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Shoppers Value Target Market

Arrow and target

Who actually buys Shoppers Value? Do these consumers match the intended target market of Shoppers Value?

Thought bubble

What motivates the target market to purchase Shoppers Value?

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What other target market should Shoppers Value look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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