Shoppers Value Consumer Insights

Who buys Shoppers Value?

A Shoppers Value consumer is generally slightly lower income, Hispanic, and adolescent age. Shoppers Value consumers are more likely to purchase Shoppers Value during larger pantry stocking trips. Brands such as Fresh Express, Utz, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Shoppers Value Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.69
% of Basket $ (median)
6.7%
Total Basket $ (median)
$39.86

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Shoppers Value Consumer Demographics

demographic
index
Female
97
Male
127
<24
136
25-34
107
35-44
97
45-54
94
55-64
100
65+
86
African American
77
Asian
122
Caucasian
92
Hispanic
157
demographic
index
Has Kids
107
No Kids
84
- $20k
108
$20k-40k
123
$40k-60k
124
$60k-80k
88
$80k-100k
89
$100k-125k
82
$125k +
72
No College
115
College
101
Adv. Degree
77

Understand Shoppers Value Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Shoppers Value Basket Affinity & Size

brand
basket affinity
Fresh Express 8.5x
Utz 5.7x
Bar-S 5.6x
Chef Boyardee 5.4x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
328

Where is Shoppers Value Purchased?

channels
index
Club
44
Dollar
1
Drug
91
Food
264
Gas & Convenience
6
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skippy 1.7x
Fresh Express 1.6x
Jennie-O 1.6x
Yoplait Light 1.5x

How Did They Pay?

method
index
Cash
378
Credit
24
Debit
24
Food Stamps
167

When is Shoppers Value Purchased?

day of week
Sun
17.7%
Mon
14.5%
Tue
13.8%
Wed
13.5%
Thu
11.9%
Fri
13.0%
Sat
15.7%
time of day
Morning
17.0%
Noon
15.3%
Afternoon
33.0%
Evening
26.7%
Late
8.0%

About Our Shoppers Value Consumer Insights

How do we know who buys Shoppers Value? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Shoppers Value consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.