Shout Consumer Insights

Who buys Shout? A Shout consumer is generally lower income, Caucasian, and senior age. Shout consumers are more likely to purchase Shout during larger pantry stocking trips. Brands such as Clorox, Cascade, and Tide also tend to be purchased in the same trip. Sample consumer insights data below.

Shout Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.59
% of Basket $ (median)
6.1%
Total Basket $ (median)
$58.44

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Shout Consumer Demographics

demographic
index
Female
101
Male
87
<24
76
25-34
91
35-44
103
45-54
103
55-64
109
65+
122
African American
89
Asian
73
Caucasian
107
Hispanic
72
demographic
index
Has Kids
102
No Kids
95
- $20k
88
$20k-40k
108
$40k-60k
101
$60k-80k
98
$80k-100k
100
$100k-125k
97
$125k +
101
No College
102
College
98
Adv. Degree
110

Understand Shout Consumer Behavior

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Shout Basket Affinity & Size

brand
basket affinity
Clorox 7.0x
Cascade 6.0x
Tide 5.8x
Glade 5.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
387

Where is Shout Purchased?

channels
index
Beauty
14
Club
62
Dollar
137
Drug
79
Food
65
Gas & Convenience
8
Mass
139
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
General Mills Fiber One 1.3x
Cottonelle 1.3x
Ro-Tel 1.3x

How Did They Pay?

method
index
Cash
89
Credit
109
Debit
100
Food Stamps
58

When is Shout Purchased?

day of week
Sun
16.0%
Mon
13.5%
Tue
12.7%
Wed
12.3%
Thu
12.8%
Fri
15.2%
Sat
17.5%
time of day
Morning
16.0%
Noon
18.1%
Afternoon
35.5%
Evening
24.3%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Shout consumers purchase?

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Why do Shout consumers try new brands?

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Where do Shout consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Shout Target Market

Arrow and target

Who actually buys Shout? Do these consumers match the intended target market of Shout?

Thought bubble

What motivates the target market to purchase Shout?

magnifying glass

What other target market should Shout look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us