Shout Consumer Insights

Who buys Shout?

A Shout consumer is generally lower income, Caucasian, and senior age. Shout consumers are more likely to purchase Shout during larger pantry stocking trips. Brands such as Clorox, Cascade, and Tide also tend to be purchased in the same trip. See sample consumer insights data below.

Shout Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.59
% of Basket $ (median)
6.1%
Total Basket $ (median)
$58.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Shout Consumer Demographics

demographic
index
Female
101
Male
87
<24
76
25-34
91
35-44
103
45-54
103
55-64
109
65+
122
African American
89
Asian
73
Caucasian
107
Hispanic
72
demographic
index
Has Kids
102
No Kids
95
- $20k
88
$20k-40k
108
$40k-60k
101
$60k-80k
98
$80k-100k
100
$100k-125k
97
$125k +
101
No College
102
College
98
Adv. Degree
110

Understand Shout Consumer Behavior

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Shout Basket Affinity & Size

brand
basket affinity
Clorox 7.0x
Cascade 6.0x
Tide 5.8x
Glade 5.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
387

Where is Shout Purchased?

channels
index
Beauty
14
Club
62
Dollar
137
Drug
79
Food
65
Gas & Convenience
8
Mass
139
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
General Mills Fiber One 1.3x
Cottonelle 1.3x
Ro-Tel 1.3x

How Did They Pay?

method
index
Cash
89
Credit
109
Debit
100
Food Stamps
58

When is Shout Purchased?

day of week
Sun
16.0%
Mon
13.5%
Tue
12.7%
Wed
12.3%
Thu
12.8%
Fri
15.2%
Sat
17.5%
time of day
Morning
16.0%
Noon
18.1%
Afternoon
35.5%
Evening
24.3%
Late
6.1%

Get More Shout Data

Better understand Shout consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Shout consumers switch to?

Stop sign

Why do consumers stop buying Shout products?

Store front

Which retailers do Shout shoppers prefer to shop at?

Sale sign

What motivates consumers to try Shout products?

Research the Shout Target Market

Arrow and target

Who actually buys Shout? Do these consumers match the intended target market of Shout?

Thought bubble

What motivates the target market to buy Shout?

Magnifying glass

What other target market should Shout look at?

Venn diagram

Which other brands have a similar target market?

About Our Shout Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.